EKF Diagnostics SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1124

SWOT analysis of EKF Diagnostics analyses the brand/company with its strengths, weaknesses, opportunities & threats. EKF Diagnostics is one of the leading brands in the pharma and healthcare sector. The table below also lists the top EKF Diagnostics competitors and elaborates EKF Diagnostics segmentation, targeting, positioning & USP.

EKF Diagnostics

Parent Company

EKF Diagnostics


Medical equipment


Pharma and Healthcare

Tagline/ Slogan



EKF products have reputation for quality, accuracy and ease of use.

EKF Diagnostics STP


Point of care equipment and organ injury biomarkers.

Target Group

Healthcare professionals, doctors & hospitals


EKF Diagnostics specializes in the development, production and distribution of near patient analysers, clinical chemistry and DNA enrichment kits.

EKF Diagnostics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of EKF Diagnostics. Strengths are:

1. The leader of the diagnostic equipment industry.
2. A strong and growing product portfolio
3. Trusted brand, quality assurance of products
4. Consistent sales means a strong financial position

5. Strong brand equity in the healthcare industry


Here are the weaknesses in the EKF Diagnostics SWOT Analysis:

1. Greater scope for improving brand visibility and brand recall

2. Competition has diversified into different segments – hence have higher pricing power


Following are the Opportunities in EKF Diagnostics SWOT Analysis:

1. Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources

2. Build and create sustainable businesses in emerging markets

3. Supplement organic growth through acquisitions


The threats in the SWOT Analysis of EKF Diagnostics are as mentioned:

1. Risk of government interventions and economic pressures

2. Need for continued investments in R&D might prove costly

EKF Diagnostics Competition


Below are the top 2 EKF Diagnostics competitors:

1. GE Healthcare
2. Smith and Nephew

The brandguide table above concludes the EKF Diagnostics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to EKF Diagnostics. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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