EKF Diagnostics SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 749

SWOT Analysis of EKF Diagnostics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EKF Diagnostics

Parent Company

EKF Diagnostics


Medical equipment



Tagline/ Slogan



EKF products have reputation for quality, accuracy and ease of use.



Point of care equipment and organ injury biomarkers.

Target Group

Healthcare professionals, doctors & hospitals


EKF Diagnostics specializes in the development, production and distribution of near patient analysers, clinical chemistry and DNA enrichment kits.

SWOT Analysis


1. The leader of the diagnostic equipment industry.
2. A strong and growing product portfolio
3. Trusted brand, quality assurance of products
4. Consistent sales means a strong financial position

5. Strong brand equity in the healthcare industry


1. Greater scope for improving brand visibility and brand recall

2. Competition has diversified into different segments – hence have higher pricing power


1. Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources

2. Build and create sustainable businesses in emerging markets

3. Supplement organic growth through acquisitions


1. Risk of government interventions and economic pressures

2. Need for continued investments in R&D might prove costly



1. GE Healthcare
2. Smith and Nephew

The table above concludes the EKF Diagnostics SWOT analysis along with its marketing and brand parameters.


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