Anhui Conch Cement SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1201

SWOT Analysis of Anhui Conch Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anhui Conch Cement

Parent Company

Anhui Conch Cement


Construction Materials


Real Estate and Construction

Tagline/ Slogan

Creating the future living space for human being


One of the most advanced technology in real estate and construction

Anhui Conch Cement STP


Country wise, Rural and Urban areas, Builders and Consumers

Target Group

Cement Dealers and Builders in Urban Regions


Superior quality cement

Anhui Conch Cement SWOT Analysis


1. Anhui Conch cement deals in production and sales of cement only, so all its efforts are concentrated on one business line
2. It has developed waste heat power generation mechanism which is unique to the company
3. Anhui Conch cement puts special emphasis on Energy saving and Environment protection which would help it to be a sustainable company
4. It has a workforce of around 45000 employees worldwide which allows it to run its operations smoothly

5. It has been able to do a lot of mergers and acquisitions in the past that has helped to increase its brand equity


1.Company is in very nascent stage as compared to its competitors
2.Operations are mainly focuses in China, so more effort should be made to make it a global brand
3.Customers are not globally aware of the brand


1.Group completed production of six new clinker lines, it would help it increase its world operations
2. Anhui Conch has also been researching projects in countries such as Vietnam and Burma
3.Increasing demand in the cement industry would lead to better growth of the company


1.Strong and tough competition
2. Regulatory framework of different countries
3. Fluctuating raw material prices leads to changes in costs for the company

Anhui Conch Cement Competition



4. Siam Cement

5. Heidelberg Cement

The brandguide table above concludes the Anhui Conch Cement SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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