CNBM SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1113

SWOT Analysis of CNBM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

China National Building Material Group


Construction Materials


Real Estate and Construction

Tagline/ Slogan



High quality of products



Low/High Income Groups, Rural/Urban Projects, Govt/ private projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects, Government Projects


Best Quality construction materials

CNBM SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CNBM. Strengths are:

1.  It operates with a wide portfolio of products like cement, lightweight building materials, glass fiber and fibre-reinforced plastic products and engineering service 
2. It is a listed company on Hong Kong Stock Exchange
3. It has a work force of around 40,000 employees
4. Strong focus on quality of the products

5. The brand has successfully acquired smaller players and has had tie-ups with other major industrial giants


Here are the weaknesses of CNBM :

1.Operations focused mainly in China and adjacent countries
2. Political intervention affecting the growth of the company
3.Strongly regulated by government policies, hence impacts the free flow execution of plans


Following are the Opportunities of CNBM :

1.Mergers and acquisitions is the best option for CNBM to expand its operations
2.It should increase its worldwide presence and hence would increase its brand awareness

3. Presence in countries abroad would further scale up business


The threats of CNBM are as mentioned :

1.Strong competition in the cement sector
2. Government intervention in its business executions can impact the efficiency of operations

3. Increasing costs of fuel and other raw materials would affect the company performance

CNBM Competition


Below are the 4 main CNBM competitors :


2. Lafarge

3. Holcim

4. Cemex

The brandguide table above concludes the CNBM SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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