CNBM SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1344

SWOT analysis of CNBM analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CNBM SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CNBM to benchmark its business & performance as compared to the competitors and industry. CNBM is one of the leading brands in the real estate and construction sector. The table below also lists the top CNBM competitors and elaborates CNBM market segmentation, target group, positioning & Unique Selling Proposition (USP).

CNBM SWOT, Competitors, Marketing STP & Brand analysis Table
CNBM Brand Analysis
Parent Company

China National Building Material Group


Construction Materials


Real Estate and Construction

Tagline/ Slogan



High quality of products


Low/High Income Groups, Rural/Urban Projects, Govt/ private projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects, Government Projects


Best Quality construction materials

CNBM SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CNBM. Strengths are:

1.  It operates with a wide portfolio of products like cement, lightweight building materials, glass fiber and fibre-reinforced plastic products and engineering service 
2. It is a listed company on Hong Kong Stock Exchange
3. It has a work force of around 40,000 employees
4. Strong focus on quality of the products

5. The brand has successfully acquired smaller players and has had tie-ups with other major industrial giants


Here are the weaknesses in the CNBM SWOT Analysis:

1.Operations focused mainly in China and adjacent countries
2. Political intervention affecting the growth of the company
3.Strongly regulated by government policies, hence impacts the free flow execution of plans


Following are the Opportunities in CNBM SWOT Analysis:

1.Mergers and acquisitions is the best option for CNBM to expand its operations
2.It should increase its worldwide presence and hence would increase its brand awareness

3. Presence in countries abroad would further scale up business


The threats in the SWOT Analysis of CNBM are as mentioned:

1.Strong competition in the cement sector
2. Government intervention in its business executions can impact the efficiency of operations

3. Increasing costs of fuel and other raw materials would affect the company performance

CNBM Competition

Below are the top 4 CNBM competitors:


2. Lafarge

3. Holcim

4. Cemex

The brandguide table above concludes the CNBM SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CNBM. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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