JS Group SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 913
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SWOT Analysis of JS Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JS Group

Parent Company

JS Constructions

Category

Constructions Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Building more than structures

USP

Trustworthy constructions

JS Group STP

Segment

Low/High Income Groups, Rural/Urban Projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects

Positioning

High quality projects

JS Group SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JS Group :

1. JS Constructions has been into market for more than 50 years
2. It has operations in many different product categories
3. Strong focus on customers relationships and trust building
4. Committed and efficient work force

Weaknesses

1.JS Group has a very less brand awareness
2. It has very limited global presence
3. Online presence about the company is very less, they need to work upon it

Opportunities

1. JS Group should focus on scaling the business to larger platform
2.It should work on branding activities to create brand awareness, that would help the Company to grow
3. It can also go for mergers and acquisitions to expand its operations

Threats

1.Strong completion in the real estate sector
2. Entering into new markets will be very challenging

JS Group Competition

Competitors

Below are the 4 main JS Group competitors :

1.Grubb & Ellis
2. CBRE
3.Colliers International

4. Duke Reality corporation


The brandguide table above concludes the JS Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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