JS Group SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1118

SWOT Analysis of JS Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JS Group

Parent Company

JS Constructions


Constructions Materials


Real Estate and Construction

Tagline/ Slogan

Building more than structures


Trustworthy constructions

JS Group STP


Low/High Income Groups, Rural/Urban Projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects


High quality projects

JS Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JS Group. Strengths are:

1. JS Constructions has been into market for more than 50 years
2. It has operations in many different product categories
3. Strong focus on customers relationships and trust building
4. Committed and efficient work force


Here are the weaknesses of JS Group :

1.JS Group has a very less brand awareness
2. It has very limited global presence
3. Online presence about the company is very less, they need to work upon it


Following are the Opportunities of JS Group :

1. JS Group should focus on scaling the business to larger platform
2.It should work on branding activities to create brand awareness, that would help the Company to grow
3. It can also go for mergers and acquisitions to expand its operations


The threats of JS Group are as mentioned :

1.Strong completion in the real estate sector
2. Entering into new markets will be very challenging

JS Group Competition


Below are the 4 main JS Group competitors :

1.Grubb & Ellis
3.Colliers International

4. Duke Reality corporation

The brandguide table above concludes the JS Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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