Owens Corning SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1380

SWOT Analysis of Owens Corning with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Owens Corning

Parent Company

Owens Corning


Construction Materials


Real Estate and Constructions

Tagline/ Slogan

Innovations for Living


High quality products and services



Rural/Urban, Tier I/II Cities

Target Group

Builders and Customers in Tier I cities and Metrocities


Best quality fiber glass

SWOT Analysis


1.It is the world’s largest manufacturer of Fiber glass and related products
2. Experience of over decades helps the company to constantly improve its operations
3. It sells significant amount of energy saving products
4. It also emphasizes a lot on glass recycling that helps the company to become sustainable

5. It has an efficient and skilled workforce of around 18,000 employees

6. It is listed on New York Stock exchange

7. The company also focuses on selling environmental friendly products


1.Comapny’s bankruptcy impacted its brand equity
2.Limited market share growth owing to stringent competition and strict govt policies in the field of construction


1.It can expand its product portfolio by leveraging the brand value of the current Glass brand
2. It can enter into new markets where fiber glass market as a whole is growing rapidly
3.Can diversify operations through acquisitions


1.Competitors putting in a lot of effort to gain market shares
2.To remains at No1 position requires constant innovation and sustenance
3.Regulatory framework in the fiber glass segment can impact its operations



1.Bohemian glass
3.Murano Glass

4. Pyrex

5. Vycor

6. Wood’s Glass

The table above concludes the Owens Corning SWOT analysis along with its marketing and brand parameters.


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