Inversiones Argos SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 770

SWOT Analysis of Inversiones Argos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Inversiones Argos

Parent Company

Grupo Argos


Construction Materials


Real Estate and Constructions

Tagline/ Slogan



Client Centered Business model



Country wise, Rural and Urban areas, Builders and Consumers

Target Group

Cement Dealers and Builders in Urban Regions


We care for the customer

SWOT Analysis


1. It is the largest cement player in Colombia.
2. It is the fifth largest producer in Latin America and second largest in the Southeastern United States producer
3. It has a total installed capacity of 20+ million tons per year
4. It also has an installed capacity of 18+ million cubic meters of concrete per year

5. Deals in concrete, cement and aggregates

6. The company has a 11,000 efficient employee base

7. Product portfolio includes Cement, Concrete, Utilities, Real estate, Infrastructure


1.Market leader only in Colombia, but outside Colombia, no major market presence
2. Global awareness of Argos is very less as compared to International cement brands
3. Competitors have presence in a lot more companies, so Argos should enter new markets


1.Inversions Argos can leverage the market leadership in Colombia and use it to brand its products to new countries
2. Mergers and Acquisitions is always a best option for the company to expand its operations


1.Strong international brands might hamper the growth of Inversiones Argos in new markets
2.Regulatory framework of different countries is different, so the company should be careful in deciding which company to enter




The table above concludes the Inversiones Argos SWOT analysis along with its marketing and brand parameters.


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