Italmobiliare SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 927

SWOT Analysis of Italmobiliare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Italmobiliare Group


Construction Materials


Real Estate and Construction

Tagline/ Slogan



Best engineered products

Italmobiliare STP


Public/Private Projects, Tier I/Tier II cities, Sector wise segments

Target Group

Premium project owner/clients in respective sectors


Symbol of trust and quality

Italmobiliare SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Italmobiliare :

1. Italmobiliare has completed around 70 years of operations
2. It deals in a vast range of sectors, Construction materials, energy, e commerce, food packaging and thermal insulation, banking, financial, publishing, environment etc.
3. It operates with the help of a large number of subsidiaries, that helps in increasing the overall efficiency of the company

4. It is listed on Milan Stock Exchange


1. Every sector has a significant competition means limited market share
2. Presence of the products and services are majorly in Italy, so company need to work on increasing global awareness of the brand


1. Italmobiliare can work on leveraging its Italy operations and expand into other parts of the world
2. A large portfolio of products and services would help Italmobiliare to grow at a larger scale

3. More efforts by advertising to make it a global brand with high recall


1. Italmobiliare faces a strong competition from companies in most of its operating sectors
2. Regulatory frameworks of various sectors

3. Fluctuating global economics and dollar prices can affect operations

Italmobiliare Competition


Below are the 3 main Italmobiliare competitors :

1. Lafarge S.A.
2. Holcim ltd.

The brandguide table above concludes the Italmobiliare SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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