Taiheiyo Cement SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 932

SWOT Analysis of Taiheiyo Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Taiheiyo Cement

Parent Company

Taiheiyo Cement


Constructions Materials


Real Estate and Construction

Tagline/ Slogan

Aspiring to be a Leading Pacific Rim Company


Strong focus on sustainability

Taiheiyo Cement STP


Rural/Urban Areas, Consumers/Builders

Target Group

Consumers and Builders in Urban areas


A leader in Cement production

Taiheiyo Cement SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Taiheiyo Cement :

1. It is a listed company at Tokyo Stock Exchange and Fukuoka Stock exchange in Japan.

2. It is the leading cement manufacture in Japan.
3. It also has a Taiheiyo Cement Environmental Management Policy that focuses on Sustainable Cement production.
4. The company also ensures reduced Co2 emissions by setting target emission.
5. It has around 70000 shareholders having more than one unit of shares.

6. It has business in 5 different verticals that gives a diverse portfolio to the consumers.


1.It has a lesser experience as compared to its competitors which have around 100 years of experience
2. It has major presence in Japan only, so globally the brand in not well known.


1.It should leverage its leadership in Japan to other countries.
2.It should look for Mergers and Acquisitions to increase its operations in a lot more countries.


1. Many strong competitors are emerging and challenging Taiheiyo cement in Japan.
2.Policies of Japanese government might change that can hamper the operations of the company.
3.When the company would try to increase its global operations, it would face hefty competition for global brands.

Taiheiyo Cement Competition


Below are the 4 main Taiheiyo Cement competitors :


4. Daikin Industries

The brandguide table above concludes the Taiheiyo Cement SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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