Tong Yang Major SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 796

SWOT Analysis of Tong Yang Major with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tong Yang Major

Parent Company

Tong Yang Group


Construction Materials


Real Estate and Constructions

Tagline/ Slogan

Tong Yang’s new star rises tomorrow


High quality products



Low/High Income Groups, Rural/Urban Projects, Govt/ private projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects, Government Projects


A brand that is always growing

SWOT Analysis


1. It was a part of Forbes Global 2000 list, that speaks a lot about the company

2. Company has the capacity of producing around 9500 tons of cement in a year
3. Tong Yang Major is a part of the Tong Yang Group which operates in various sectors ranging from manufacturing to financial services, so it can easily leverage the brand equity that the group has built over the last 5 decades
4. It has been into existence for more than 50 years now, which gives it a huge experience to excel in its field


1.Brand awareness is lesser out of Korea
2.The cash shortage crisis has left remarks that has affected the brand equity of Ton Yang Group.


1.Comapny can look for acquisitions outside of Korea and expand its operations to other Asian countries, and then to other parts  of the world
2.Brand equity of Tong Yang group can be leveraged by this company to increase its shares
3. Demand of construction materials is increasing in Korea


1.Strong competitor brands can impact shares of Tong Yang
2.Regualtory framework of government

3. Global recession and fluctuating economies can affect business oeprations




2. Lafarge

3. Holcim

4. Cemex


The table above concludes the Tong Yang Major SWOT analysis along with its marketing and brand parameters.


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