Hiranandani Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1593

SWOT Analysis of Hiranandani Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hiranandani Group

Parent Company

House of Hiranandani




Real Estate and Construction

Tagline/ Slogan

Creating better communities


Unique Architectures



Tier I/II Cities, Rural/Urban Areas

Target Group

Tier I/II Projects, Urban Customers


Innovative projects & stylish houses in metros

SWOT Analysis


1. It has multiple projects and a strong foothold in Bangalore, Chennai, Hyderabad and Mumbai.

2. It is a new innovative company with stylish architectures

3. It has presence in US, Canada, Singapore, Dubai, Australia, New Zealand etc.

4. It is a company that believes in strong value system

5. The company has won several awards from big players like NDTV, Zee, CNBC, CRISIL etc


1. Global operations are limited when compared to its global competitors.

2. It has workforce a few people, so it needs to increase its operations.


1. It can leverage its strong foothold in Bangalore and Chennai and expand its operations into other parts of the country.

2. It can also increase its global operations by mergers and acquisitions

3. Global expansion through tie-ups with international players can give it a new market


1. It would face strong competition from global brands in real estate while entering new markets

2. Increasing cost of raw materials and fuel prices

3. Unfavorable market conditions due to economic recessions can affect business



1. Gammon India

2. HCC ltd.

3. DLF

4. India Bulls

The table above concludes the Hiranandani Group SWOT analysis along with its marketing and brand parameters.


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