SWOT Analysis of Imerys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Imerys |
|
Parent Company |
Imerys S.A. |
Category |
Construction Materials |
Sector |
|
Tagline/ Slogan |
Transform to Perform |
USP |
Focus on Health, Environment and Product Quality |
Imerys STP |
|
Segment |
Private/Public Projects, Private Customers/Government |
Target Group |
Private and Government projects in respective sectors |
Positioning |
A constantly Innovating firm |
Imerys SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Imerys : 1. It was founded in 1880, so Imerys has more than 130 years of operations which gives it a huge edge over its competitors. 5. It has an efficient and skilled workforce of around 16,000 people. 6. It operates in varied verticals, Energy Solutions & Specialities, Filtration & Performance Additives, Ceramic Materials and High Resistance Minerals. |
Weaknesses |
1.Segment share of Ceramic Materials and High Resistance Materials is very less as compared to other two segments. |
Opportunities |
1.There is a huge potential for growth in Ceramic materials and High Resistance materials. |
Threats |
1.Most of its operating sectors are highly restricted and controlled by government regulations, so Imerys has to be careful while entering a new market. |
Imerys Competition |
|
Competitors |
Below are the 4 main Imerys competitors : 1.BHP Billiton |
The brandguide table above concludes the Imerys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Imerys. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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