Imerys SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1964

SWOT Analysis of Imerys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Imerys S.A.


Construction Materials


Real Estate and Construction

Tagline/ Slogan

Transform to Perform


Focus on Health, Environment and Product Quality

Imerys STP


Private/Public Projects, Private Customers/Government

Target Group

Private and Government projects in respective sectors


A constantly Innovating firm

Imerys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Imerys :

1. It was founded in 1880, so Imerys has more than 130 years of operations which gives it a huge edge over its competitors.
2.  It has worldwide operations in around 50 countries with more than 250 industrial locations.
3.  Imerys operates 120+ mines and extracts 30 different minerals or families of minerals.
4. The company achieved good sales which was very high as compared to its competitors.

5. It has an efficient and skilled workforce of around 16,000 people.

6. It operates in varied verticals, Energy Solutions & Specialities, Filtration & Performance Additives, Ceramic Materials and High Resistance Minerals.


1.Segment share of Ceramic Materials and High Resistance Materials is very less as compared to other two segments.
2.Majority of its heavy operations are in France only, so company should focus of increasing worldwide operations


1.There is a huge potential for growth in Ceramic materials and High Resistance materials.
2.It should increase its operations into more countries.


1.Most of its operating sectors are highly restricted and controlled by government regulations, so Imerys has to be careful while entering a new market.
2.It would also face strong competitions from the existing regional players.

Imerys Competition


Below are the 4 main Imerys competitors :

1.BHP Billiton
2.Rio Tinto

4. Anglo American

The brandguide table above concludes the Imerys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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