Masco SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1787

SWOT analysis of Masco analyses the brand/company with its strengths, weaknesses, opportunities & threats. Masco is one of the leading brands in the real estate and construction sector. The table below also lists the top Masco competitors and elaborates Masco segmentation, targeting, positioning & USP.


Parent Company

Masco Corporation


Construction Materials


Real Estate and Construction

Tagline/ Slogan

Building Supplies


Commitment to Quality and Standard of excellence

Masco STP


Rural/Urban areas, Tier I/Tier II cities, Public/Private Sector

Target Group

Customers in Urban or Tier I and Tier II Cities looking for construction materials


Company stands for Quality, Innovation and Solutions

Masco SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Masco. Strengths are:

1. It has around 20 companies working as a part of the group.
2. Masco conglomerate operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world.
3. Masco currently employs approximately 32,500 employees and has approximately 6,000 shareholders.
4. It is a Fortune 500 company that tell a lot about it.

5. It has a workforce of around 32,000 employess.

6. It deals in Cabinet related products, Plumbing products, Installation services, Decorative and other speciality products.


Here are the weaknesses in the Masco SWOT Analysis:

1.It operated in around 20 parts on the world, while competitors are operating in much higher number of countries, so Masco should increase its presence worldwide.
2. Operating in so many segments dilutes the brand, so it should work upon increasing its global brand awareness.


Following are the Opportunities in Masco SWOT Analysis:

1.As depicted by a report by Forbes, earing of MASCO are expected to rise
2.Masco operates in varied domains, so it can expand its operations to most parts of the world.

3. Acquisition of smaller players and more marketing can increase brand recall and strengthen it further


The threats in the SWOT Analysis of Masco are as mentioned:

1.Many International companies and Regional players are challenging MASCO in many of the categories it operates in.
2.Govenment regulations are also different in different countries, it can hamper MASCO’s global operations.
3. Economic fluctuations and market vulnerabilities can affect business

Masco Competition


Below are the top 3 Masco competitors:

1.Jacuzzi Brands Corp.

2. Moen Incorporated

3. Akzo Nobel Paints LLC

The brandguide table above concludes the Masco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Masco. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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