Semen Gresik SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 881

SWOT Analysis of Semen Gresik with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Semen Gresik

Parent Company

Semen Indonesia


Construction Materials


Real Estate and Constructions

Tagline/ Slogan



Focus on High Quality products



Low/High Income Groups, Rural/Urban Projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects


A brand of Quality and Trust

SWOT Analysis


1. It is the largest cement producing company in Indonesia.
2. It has an annual cement producing capacity of approx 30million tonnes
3. It also employees a workforce of around 8000 efficient and skilled employees.
4. It is in the list of Top 100 Most valuable brands.

5. It won the CSR award Antaranews that is a sign of a very strong brand/company.

6. It emphasizes on Sustainable Development that would help the company to grow at a faster rate.


1.It has a lot of variants of Cements that leaves the customer confused, so a limited brand portfolio should be there to target the customers.
2.It is not as a strong  brand as the leading global players


1.It can look for Mergers and Acquisitions to expand its operations globally.
2.Real estate sector is booming, so it is a huge opportunity for players like Semen to capitalize upon.
3. More advertising and CSR activities can boost brand image


1.It faces strong competition from global brands.
2.Government regulation standards can be one of the threats to its worldwide operations.




The table above concludes the Semen Gresik SWOT analysis along with its marketing and brand parameters.


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