Prism Cements SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1771
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SWOT Analysis of Prism Cements with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prism Cements

Parent Company

Prism Cements Limited

Category

Construction Materials-Cement

Sector

Real Estate and Construction

Tagline/ Slogan

Door ki Soch

USP

Strong focus on quality

Prism Cements STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

Highest quality standards

Prism Cements SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Prism Cements :

1. Prism cements limited has a combined capacity of 6 million tons per year.

2. It is among India’s largest Integrated Building materials company.

3. It deals in wide range of products from cement, ready-mixed concrete, tiles, bath products to kitchens.

4. The equity shares of the company are listed on the Bombay and National Stock Exchanges.

5. It lays strong focus on Core values and Corporate social responsibility.

6. It has a wide marketing network with about 3,300 dealers serviced from 160+ stocking points

Weaknesses

1. It caters to only UP, MP and Bihar markets.

2. When it comes to brand awareness, it is a lot behind its competitors.

3. Advertising activities are also lesser than its competitors in Indian markets.

Opportunities

1. It can easily enter into other parts of the country.

2. Government policies would not be as stringent as they were with the earlier government, so Prism cements should leverage this fact.

Threats

1. It faces tough competition from major players in Northern states it operates in.

2. Local players are also posing competition by provide low cost cements.

Prism Cements Competition

Competitors

Below are the 4 main Prism Cements competitors :

1. Ambuja Cement

2. JK Cement

3. Shree Cement

4. UltraTech Cement


The brandguide table above concludes the Prism Cements SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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