Asian Granito SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2014

SWOT Analysis of Asian Granito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asian Granito

Parent Company

Asian Granito India Limited


Construction Material-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

Tiles World


Sustainable production

Asian Granito STP


Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


A brand Leading the change

Asian Granito SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Asian Granito. Strengths are:

1. Established in the year 2000, the AGL has emerged as a top brand

2. It has emerged as one of India’s largest groups, with a global footprint across 30+ countries.

3. Its capacity has grown significantly

4. It is India’s fastest growing ceramic, vitrified tile , marble and quartz company.

5. The company is among the world’s 50 most profitable ceramic tile companies.

6. The company has 4000 employees, 4000 Sub-Dealers and even exclusive showrooms


Here are the weaknesses of Asian Granito :

1. Asian Granito as a brand is less famous when we compare it to Kajaria or Nitco in the Indian Market.

2. It is a lesser experienced company as compared to its competitors.


Following are the Opportunities of Asian Granito :

1. It can strengthen its distribution network to lay more emphasis on its exports.

2. Mergers and acquisitions can also be adopted to build a strong global brand.


The threats of Asian Granito are as mentioned :

1. It is facing strong competition from local brands.

2. Globally also, many brands are hampering growth of Asian Granito.

Asian Granito Competition


Below are the 5 main Asian Granito competitors :

1. Kajaria Ceramics Ltd

2. H&R Johnson India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics

The brandguide table above concludes the Asian Granito SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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