H&R Johnson India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of H&R Johnson India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In H&R Johnson India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like H&R Johnson India to benchmark its business & performance as compared to the competitors and industry. H&R Johnson India is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top H&R Johnson India competitors and includes H&R Johnson India target market, segmentation, positioning & Unique Selling Proposition (USP).

H&R Johnson India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
H&R Johnson India Brand Analysis
Parent Company

H&R Johnson


Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

Redefining Lifestyles, worldwide


Innovative products and services

H&R Johnson India STP
H&R Johnson India Segmentation

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

H&R Johnson India Target Market

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

H&R Johnson India Positioning

Providing Innovative lifestyle to the customers

H&R Johnson India SWOT Analysis
H&R Johnson India Strengths

Below are the Strengths in the SWOT Analysis of H&R Johnson India:

1. H&R Johnson is known to be the only entity in India to offer end-to-end solutions of Tiles, Sanitaryware, Bath Fittings and Kitchens.

2. HRJ along with its Joint Ventures and subsidiaries has a capacity of over 50+ million m2 per annum spread at its manufacturing plants across the country.

3. HRJ offers glazed wall and floor tiles, bath products, kitchens, laminate / engineered wooden flooring, and engineered marble and quartz.

4. Strong financial position of the brand

5. Its pan-India distribution network is one of the largest in the industry and comprises of over 50 modern retail stores called House of Johnson & Johnson Corners besides 1,200 dealers, 15,000 sub-dealers and a large network of retail franchisees

6. Good media advertising through celebrity brand ambassador endorsements

H&R Johnson India Weaknesses

Here are the weaknesses in the H&R Johnson India SWOT Analysis:

1. Its export base is lesser than its global competitors as it has restricted presence in American and African countries.

2. Brand awareness of H&R Johnson is lesser as compared to its immediate competitors.

H&R Johnson India Opportunities

Following are the Opportunities in H&R Johnson India SWOT Analysis:

1. It can expand its worldwide operations by mergers and acquisitions.

2. It should go for aggressive advertising to ensure better brand awareness

3. Tie-ups with construction companies can help boost the business

H&R Johnson India Threats

The threats in the SWOT Analysis of H&R Johnson India are as mentioned:

1. It is facing tough competition from major players in the market.

2. Entering into new countries might be difficult as some countries are not so open to imports

3. Increasing costs of operations and recessions affection the construction industry

H&R Johnson India Competition

Below are the top 5 H&R Johnson India competitors:

1. Kajaria Ceramics Ltd

2. Asian Granito India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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