Nitco Tiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nitco Tiles analyses the brand by its strengths, weaknesses, opportunities & threats. In Nitco Tiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nitco Tiles to benchmark its business & performance as compared to the competitors. Nitco Tiles is one of the leading brands in the real estate and construction sector.

The table below lists the Nitco Tiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nitco Tiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nitco Tiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nitco Tiles Brand Analysis
Parent Company



Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

What the world walks on


Focus on Innovation, Product Quality and Customer Service

Nitco Tiles STP

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


Innovative and High Quality Tiles

SWOT Analysis of Nitco Tiles
Nitco Tiles Strengths

Below are the Strengths in the SWOT Analysis of Nitco Tiles:

1. One of the limited Tiles companies traded on BSE and NSE.

2. It is one of largest manufacturers of floor tiles in India.

3. It has an operational experience of more than 60 years which is a huge advantage over its competitors.

4. The Company exports tiles to countries like Belgium, The Netherlands, Muscat, Saudi Arabia, Bahrain, Qatar, Oman and other European and African countries.

5. Its pan-India presence is facilitated through many offices.

6. Its strong distribution network comprises more than 1100 direct dealers.

7. NITCO has won several awards for innovation and design and Construction World awards.

Nitco Tiles Weaknesses

Here are the weaknesses in the Nitco Tiles SWOT Analysis:

1. Its presence is not there in American countries while some of its competitive brands are exporting products to American countries.

2. Its distribution network is not as strong as competitors & has limited market share

Nitco Tiles Opportunities

Following are the Opportunities in Nitco Tiles SWOT Analysis:

1. It should do a lot of branding activities that would help increase brand awareness.

2. It can look for mergers in American countries and other parts of the world where it does not have operations.

3. Real Estate sector is growing at a very fast pace that is a good sign for tiles sector.

Nitco Tiles Threats

The threats in the SWOT Analysis of Nitco Tiles are as mentioned:

1. It faces strong competition from other leaders of the market.

2. Different countries have different policies that might change over time, this might impact exports for NITCO Tiles

Nitco Tiles Competition
Nitco Tiles Competitors

Below are the top 5 competitors of Nitco Tiles:

1. Kajaria Ceramics Ltd

2. H&R Johnson India

3. Asian Granito India

4. Somany Ceramics

5. RAK Ceramics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nitco Tiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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