Parryware SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1704

SWOT Analysis of Parryware with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Construction Materials-Sanitaryware


Real Estate and Constructions

Tagline/ Slogan

Wow, what a bathroom!


Creative and innovative products



Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas


A brand that excites you with its creativity

SWOT Analysis


1. Parryware is known as trendsetter by being the first sanitaryware company to launch Cascade cistern which has become a category in itself in the industry.

2. Parryware was the first and only sanware manufacturer that was conferred initially  as “Superbrand”  and “Powerbrand”

3. It has 5 manufacturing units across India and continues to be a leader in its own segment.

4. Its path-breaking concepts like Dual Flush and Anti-microbial surfaces established Parryware as the foremost and the most respected sanitaryware brand in the country.

5. It operates in overseas markets of South Africa, Sri Lanka, the Middle East and a host of other countries.

6. Ceramic World ranked it as the 10th best sanitaryware manufacturer in the world


1. Parryware is a subsidiary of Roca which not many people know. So, there is a lack of communication about the same.

2. It should do more advertising activities as its market share is limited


1. It should leverage the Brand Equity of Roca and expand in more international markets.

2. It can enter into new markets by mergers so that it gets a worldwide presence in almost all the countries.


1. Parryware is facing very strong competition from regional players in the sanitary sector.

2. Parryware might get dissolved as a brand into Roca.



1. Hindware

2. Cera Sanitaryware

3. Roca

4. Jaquar

The table above concludes the Parryware SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Parryware. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: