Binani Cement SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2267

SWOT analysis of Binani Cement analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Binani Cement SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Binani Cement to benchmark its business & performance as compared to the competitors and industry. Binani Cement is one of the leading brands in the real estate and construction sector. The table below also lists the top Binani Cement competitors and elaborates Binani Cement market segmentation, target group, positioning & Unique Selling Proposition (USP).

Binani Cement SWOT, Competitors, Marketing STP & Brand analysis Table
Binani Cement Brand Analysis
Parent Company

Binani Industries Ltd.


Cement Industry


Real Estate and Construction

Tagline/ Slogan

When you choose Binani Cement, you choose endurance


Premium quality, Strength, Reliability, Performance, and Consistency

Binani Cement STP

Tropical regions where houses are made of cement

Target Group

Real Estate Developers Engineers, Builders, Contractors in India and neighboring Asian countries and continents


The best brand optimally priced as per quality

Binani Cement SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Binani Cement. Strengths are:

1. Forms the foundation of some prestigious projects in India and abroad – Dubai Metro (fully automated rail network), and the state of the art Port Khalifa at Abu Dhabi

2. Amongst India’s reputed manufacturers of cement with a global manufacturing capacity of 11+ million tons per annum

3. Has capability to incorporate different product mix and developing know-how on latest technologies

4. The Flagship product Chopped Strand Mat (CSM) of the Company continues to be well accepted in the Global Market

5. It has manufacturing facilities in China -Shandong Binani Rongan Cement Co. Ltd. (SBRCCL) and Dubai –Binani Cement Factory LLC that are setting global benchmarks

6. Well-established sales network in India, UAE, UK, Sudan, South Africa, Tanzania, and Namibia

7. Integrated plant in India and China, and grinding units in Dubai

8. Strong advertising and marketing gives it a high brand recall


Here are the weaknesses in the Binani Cement SWOT Analysis:

1. The Company’s main weakness is the scale of operation which is small as compared to global players

2. Intense competition means limited margins and slow market share growth


Following are the Opportunities in Binani Cement SWOT Analysis:

1. Availability of natural gas for energy conservation

2. Capability for brown field expansion at current location to reduce the cost of production

3. Tie up with OEM’s providing another opportunity to the Company to increase reach and end-use of product


The threats in the SWOT Analysis of Binani Cement are as mentioned:

1.  Low scale of operation

2. High cost of production

3. Increasing fuel prices

4. Competitors’ plants coming up in Middle East & India with large volumes

Binani Cement Competition

Below are the top 4 Binani Cement competitors:

1. ACC Ltd.

2. Ambuja Cements Ltd.

3. Ultratech Cement Ltd.

4. India Cements Ltd.

The brandguide table above concludes the Binani Cement SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Binani Cement. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin