SWOT Analysis of Binani Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Binani Cement |
|
Parent Company |
Binani Industries Ltd. |
Category |
Cement Industry |
Sector |
|
Tagline/ Slogan |
When you choose Binani Cement, you choose endurance |
USP |
Premium quality, Strength, Reliability, Performance, and Consistency |
Binani Cement STP |
|
Segment |
Tropical regions where houses are made of cement |
Target Group |
Real Estate Developers Engineers, Builders, Contractors in India and neighboring Asian countries and continents |
Positioning |
The best brand optimally priced as per quality |
Binani Cement SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Binani Cement : 1. Forms the foundation of some prestigious projects in India and abroad – Dubai Metro (fully automated rail network), and the state of the art Port Khalifa at Abu Dhabi 2. Amongst India’s reputed manufacturers of cement with a global manufacturing capacity of 11+ million tons per annum 3. Has capability to incorporate different product mix and developing know-how on latest technologies 4. The Flagship product Chopped Strand Mat (CSM) of the Company continues to be well accepted in the Global Market 5. It has manufacturing facilities in China -Shandong Binani Rongan Cement Co. Ltd. (SBRCCL) and Dubai –Binani Cement Factory LLC that are setting global benchmarks 6. Well-established sales network in India, UAE, UK, Sudan, South Africa, Tanzania, and Namibia 7. Integrated plant in India and China, and grinding units in Dubai 8. Strong advertising and marketing gives it a high brand recall |
Weaknesses |
1. The Company’s main weakness is the scale of operation which is small as compared to global players 2. Intense competition means limited margins and slow market share growth |
Opportunities |
1. Availability of natural gas for energy conservation 2. Capability for brown field expansion at current location to reduce the cost of production 3. Tie up with OEM’s providing another opportunity to the Company to increase reach and end-use of product |
Threats |
1. Low scale of operation 2. High cost of production 3. Increasing fuel prices 4. Competitors’ plants coming up in Middle East & India with large volumes |
Binani Cement Competition |
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Competitors |
Below are the 4 main Binani Cement competitors : 1. ACC Ltd. 2. Ambuja Cements Ltd. 3. Ultratech Cement Ltd. 4. India Cements Ltd. |
The brandguide table above concludes the Binani Cement SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Binani Cement. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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