MAB Corporation SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1131

SWOT Analysis of MAB Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MAB Corporation

Parent Company

MAB Corporation


Creates, owns and manages property assets and built environments


Real Estate and Construction

Tagline/ Slogan

Quality and timely delivery


Established reputation for quality & delivering outstanding projects

MAB Corporation STP


Property development

Target Group

Develops commercial, residential, retail and industrial  properties


Quality and reputation for delivering outstanding projects

MAB Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MAB Corporation. Strengths are:

1. Existing distribution and sales networks

2. High barriers of market entry

3. Established track record of creating outstanding public places.

4. Enviable reputation for quality.

5.In a joint venture with Gibson Property Corporation (GPC), MAB has now embarked on its largest and most visionary development

6.Excellent financial rating.


Here are the weaknesses of MAB Corporation :

1. The business is present only in Australia and has revenues only from one area

2. Intense competition means limited market share growth


Following are the Opportunities of MAB Corporation :

1.Growing economy

2.New acquisition  to make the company stronger

3.Global markets, new markets

4.income level is at a constant increase

5.Automated few areas and thereby decreasing labor costs

6.More joint ventures with competitors to grab the bigger projects


The threats of MAB Corporation are as mentioned :

1. Declining financial capacity

2.Tax changes

3.Increasing rates of interest

4.External business risks

5.Increasing costs

6.Increasing wage rates might decrease profits

MAB Corporation Competition


Below are the 3 main MAB Corporation competitors :

1.Nolan Properties Investments

2.Conder Tower Pty Ltd

3.Harbour One Tower Pty Ltd.

The brandguide table above concludes the MAB Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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