MAB Corporation SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 914
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SWOT Analysis of MAB Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MAB Corporation

Parent Company

MAB Corporation

Category

Creates, owns and manages property assets and built environments

Sector

Real Estate and Construction

Tagline/ Slogan

Quality and timely delivery

USP

Established reputation for quality & delivering outstanding projects

MAB Corporation STP

Segment

Property development

Target Group

Develops commercial, residential, retail and industrial  properties

Positioning

Quality and reputation for delivering outstanding projects

MAB Corporation SWOT Analysis

Strengths

Below are the Strengths, Weaknesses, Opportunities & Threats (SWOT) of MAB Corporation :

1. Existing distribution and sales networks

2. High barriers of market entry

3. Established track record of creating outstanding public places.

4. Enviable reputation for quality.

5.In a joint venture with Gibson Property Corporation (GPC), MAB has now embarked on its largest and most visionary development

6.Excellent financial rating.

Weaknesses

1. The business is present only in Australia and has revenues only from one area

2. Intense competition means limited market share growth

Opportunities

1.Growing economy

2.New acquisition  to make the company stronger

3.Global markets, new markets

4.income level is at a constant increase

5.Automated few areas and thereby decreasing labor costs

6.More joint ventures with competitors to grab the bigger projects

Threats

1. Declining financial capacity

2.Tax changes

3.Increasing rates of interest

4.External business risks

5.Increasing costs

6.Increasing wage rates might decrease profits

MAB Corporation Competition

Competitors

Below are the 3 main MAB Corporation competitors :

1.Nolan Properties Investments

2.Conder Tower Pty Ltd

3.Harbour One Tower Pty Ltd.


The brandguide table above concludes the MAB Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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