Lend Lease Retirement SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1533

SWOT Analysis of Lend Lease Retirement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lend Lease Retirement

Parent Company

Lend Lease Group


Constructs, develops, owns and manages retirement villages


Construction, Infrastructure and Real Estate


Lively and Engaging communities



Construction, and Development

Target Group

Old age people who aim to settle after retirement


Creating lively and engaging communities ensuring peaceful after retirement life.

SWOT Analysis


1.Largest developer, owner and operator of retirement villages in Australia and New Zealand

2.Great financial strength

3.Wide network across Australia

4. Immense brand value and incomparable reputation among people

5. Strong bonding/connection with people

6. The company has been recognized by several awards

7. To senior citizens, the business also provides Independent Living Units & Apartments


1. Highly competitive market and limited international exposure

2. Operational in very few locations


1.Expand to other countries

2. Offer new services

3.Growing old age population

4.Acquisition of potential competitors

5.Increase the no. of villages


1. Competitors dominating the market might lead to further decrease in this firm’s market share

2. Competitive pricing might lead to decrease in the profit margin to ensure market share

3. Unexpected problems due to recessions



1.Martha’s Point

2.Retire Australia

The brandguide table above concludes the Lend Lease Retirement SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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