Connect East SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1586

SWOT analysis of Connect East analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Connect East SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Connect East to benchmark its business & performance as compared to the competitors and industry. Connect East is one of the leading brands in the real estate and construction sector. The table below also lists the top Connect East competitors and elaborates Connect East market segmentation, target group, positioning & Unique Selling Proposition (USP).

Connect East SWOT, Competitors, Marketing STP & Brand analysis Table
Connect East Brand Analysis
Parent Company

Horizon Roadways


Construction Services ( Tunnels, Roads and Highways, Urban designing, Tolling and development)


Real Estate and Construction

Tagline/ Slogan

Time better Spent



Connect East STP


Target Group

Roads, Tunnels, Highways



Connect East SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Connect East. Strengths are:

1. Conducts several road safety campaigns such as ‘The Shine a Light’ campaign in 2014

2. EastLink has an outstanding safety record

3. It has the record of minimum Lost Time Injuries (LTIs) in the workplace

4. Celebrates National Safety week in October and run driver education and safety sessions

5. Has a dedicated staff with the average length of service being 5.28 years

6. Manages the consolidation in the staffing level to maintain productivity


Here are the weaknesses in the Connect East SWOT Analysis:

1. Lower time to address the customer complaints

2. Failure to meet the KPIs set for the year

3. Absence in rural segment 


Following are the Opportunities in Connect East SWOT Analysis:

1. Diversification of the portfolio through mergers and acquisitions

2. Development of new market


The threats in the SWOT Analysis of Connect East are as mentioned:

1. Price fluctuation in the raw materials

2. Change in Economic Conditions

Connect East Competition

Below are the top 3 Connect East competitors:

1. Highway Construction 

2. Winslow

3. BMD group

The brandguide table above concludes the Connect East SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Connect East. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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