Connect East SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1054

SWOT Analysis of Connect East with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Connect East

Parent Company

Horizon Roadways


Construction Services ( Tunnels, Roads and Highways, Urban designing, Tolling and development)


Real Estate and Construction

Tagline/ Slogan

Time better Spent



Connect East STP



Target Group

Roads, Tunnels, Highways



Connect East SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Connect East :

1. Conducts several road safety campaigns such as ‘The Shine a Light’ campaign in 2014

2. EastLink has an outstanding safety record

3. It has the record of minimum Lost Time Injuries (LTIs) in the workplace

4. Celebrates National Safety week in October and run driver education and safety sessions

5. Has a dedicated staff with the average length of service being 5.28 years

6. Manages the consolidation in the staffing level to maintain productivity


1. Lower time to address the customer complaints

2. Failure to meet the KPIs set for the year

3. Absence in rural segment 


1. Diversification of the portfolio through mergers and acquisitions

2. Development of new market


1. Price fluctuation in the raw materials

2. Change in Economic Conditions

Connect East Competition


Below are the 3 main Connect East competitors :

1. Highway Construction 

2. Winslow

3. BMD group

The brandguide table above concludes the Connect East SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Connect East. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin