Brookfield Multiplex SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2534

SWOT analysis of Brookfield Multiplex analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Brookfield Multiplex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Brookfield Multiplex to benchmark its business & performance as compared to the competitors and industry. Brookfield Multiplex is one of the leading brands in the real estate and construction sector. The table below also lists the top Brookfield Multiplex competitors and elaborates Brookfield Multiplex market segmentation, target group, positioning & Unique Selling Proposition (USP).

Brookfield Multiplex SWOT, Competitors, Marketing STP & Brand analysis Table
Brookfield Multiplex Brand Analysis
Parent Company

Brookfield Asset Management




Real Estate and Construction

Tagline/ Slogan

Built to outperform

USP Vast Experience of 50 years in complex infrastructure development
Brookfield Multiplex STP

Construction Companies

Target Group

Construction Companies


Protect, Support, Respect

Brookfield Multiplex SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brookfield Multiplex. Strengths are:

1.  Has completed over 852 projects and is present across 7 countries
2.  Has won over 630 awards
3.  Is a leading international contractor with focus on sustainable growth
4.  Offers expertise end to end  for the entire period of the project which helps in streamlining the delivery process and optimize efficiencies

5.  Appoint dedicated team leaders to each project who think like owners, champion the project and guide its process

6.  Has over 40 years of experience in delivering business successfully

7.  Has fully integrated management system called as ‘BOS’ – Brookfield Multiplex Operating System which encompasses key certified systems as well as the disciplines that are the cornerstone of the business such as customer relations, operations, marketing, people, accounting


Here are the weaknesses in the Brookfield Multiplex SWOT Analysis:

1. Less diversified portfolio
2. Less global presence 


Following are the Opportunities in Brookfield Multiplex SWOT Analysis:

1. Huge opportunity in emerging market
2. Technological advancements


The threats in the SWOT Analysis of Brookfield Multiplex are as mentioned:

1. Increasing cost of raw materials

Brookfield Multiplex Competition

Below are the top 3 Brookfield Multiplex competitors:

1.  Aurecon
2.  Grocon
3.  Mriton

The brandguide table above concludes the Brookfield Multiplex SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Brookfield Multiplex. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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