Brookfield Multiplex SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1178

SWOT Analysis of Brookfield Multiplex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brookfield Multiplex

Parent Company

Brookfield Asset Management




Construction, Engineering and Infrastructure

Tagline/ Slogan

Built to outperform


Vast Experience of 50 years in complex infrastructure development



Construction Companies

Target Group

Construction Companies


Protect, Support, Respect

SWOT Analysis


1.  Has completed over 852 projects and is present across 7 countries
2.  Has won over 630 awards
3.  Is a leading international contractor with focus on sustainable growth
4.  Offers expertise end to end  for the entire period of the project which helps in streamlining the delivery process and optimize efficiencies

5.  Appoint dedicated team leaders to each project who think like owners, champion the project and guide its process

6.  Has over 40 years of experience in delivering business successfully

7.  Has fully integrated management system called as ‘BOS’ – Brookfield Multiplex Operating System which encompasses key certified systems as well as the disciplines that are the cornerstone of the business such as customer relations, operations, marketing, people, accounting


1. Less diversified portfolio
2. Less global presence 


1. Huge opportunity in emerging market
2. Technological advancements


1. Increasing cost of raw materials



1.  Aurecon
2.  Grocon
3.  Mriton

The table above concludes the Brookfield Multiplex SWOT analysis along with its marketing and brand parameters.


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