Brookfield Multiplex SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1965

SWOT Analysis of Brookfield Multiplex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brookfield Multiplex

Parent Company

Brookfield Asset Management




Real Estate and Construction

Tagline/ Slogan

Built to outperform


Vast Experience of 50 years in complex infrastructure development

Brookfield Multiplex STP


Construction Companies

Target Group

Construction Companies


Protect, Support, Respect

Brookfield Multiplex SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Brookfield Multiplex. Strengths are:

1.  Has completed over 852 projects and is present across 7 countries
2.  Has won over 630 awards
3.  Is a leading international contractor with focus on sustainable growth
4.  Offers expertise end to end  for the entire period of the project which helps in streamlining the delivery process and optimize efficiencies

5.  Appoint dedicated team leaders to each project who think like owners, champion the project and guide its process

6.  Has over 40 years of experience in delivering business successfully

7.  Has fully integrated management system called as ‘BOS’ – Brookfield Multiplex Operating System which encompasses key certified systems as well as the disciplines that are the cornerstone of the business such as customer relations, operations, marketing, people, accounting


Here are the weaknesses of Brookfield Multiplex :

1. Less diversified portfolio
2. Less global presence 


Following are the Opportunities of Brookfield Multiplex :

1. Huge opportunity in emerging market
2. Technological advancements


The threats of Brookfield Multiplex are as mentioned :

1. Increasing cost of raw materials

Brookfield Multiplex Competition


Below are the 3 main Brookfield Multiplex competitors :

1.  Aurecon
2.  Grocon
3.  Mriton

The brandguide table above concludes the Brookfield Multiplex SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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