China Vanke SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of China Vanke analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Vanke SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Vanke to benchmark its business & performance as compared to the competitors and industry. China Vanke is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Vanke competitors and includes China Vanke target market, segmentation, positioning & Unique Selling Proposition (USP).

China Vanke SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Vanke Brand Analysis
Parent Company

VANKE Group, China resources

Category

Primary commodities –Housing, Design and Engineering ,Consulting

Sector

Real Estate and Construction

Tagline/ Slogan

Leave in your dream; Better city, Better life

USP

Quality and efficiency

China Vanke STP
China Vanke Segmentation

Low cost, affordable houses

China Vanke Target Market

Middle and low income group

China Vanke Positioning

Green building

China Vanke SWOT Analysis
China Vanke Strengths

Below are the Strengths in the SWOT Analysis of China Vanke:

1. Strong domestic market position in China
2. Strong market demand of low cost houses
3. Increasing financial stability and performance
4.One of the strongest market capitalization on the Shenzhen Stock Exchange

China Vanke Weaknesses

Here are the weaknesses in the China Vanke SWOT Analysis:

1. City centric approach where the cost of land is High
2. Tough competition and regulations in the real estate industry means limited market share

China Vanke Opportunities

Following are the Opportunities in China Vanke SWOT Analysis:

1. Collaboration with banks to obtain sufficient financial borrowing when required.
2. Acquisition of companies related to land buying

China Vanke Threats

The threats in the SWOT Analysis of China Vanke are as mentioned:

1. New entrants in the market

2. Technological advancement of other construction companies.
3. Fluctuating interest rates and Govt. regulations

China Vanke Competition
Competitors

Below are the top 3 China Vanke competitors:

1. Poly Real Estate Group Co.,Ltd
2. Guangzhou R&F Properties Co Ltd
3. China Calxon Group Company Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to China Vanke. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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