China Vanke SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2095

SWOT Analysis of China Vanke with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Vanke

Parent Company

VANKE Group, China resources


Primary commodities –Housing, Design and Engineering ,Consulting


Real Estate

Tagline/ Slogan

Leave in your dream; Better city, Better life


Quality and efficiency



Low cost, affordable houses

Target Group

Middle and low income group


Green building

SWOT Analysis


1. Strong domestic market position in China
2. Strong market demand of low cost houses
3. Increasing financial stability and performance
4.One of the strongest market capitalization on the Shenzhen Stock Exchange


1. City centric approach where the cost of land is High
2. Tough competition and regulations in the real estate industry means limited market share


1. Collaboration with banks to obtain sufficient financial borrowing when required.
2. Acquisition of companies related to land buying


1. New entrants in the market

2. Technological advancement of other construction companies.
3. Fluctuating interest rates and Govt. regulations



1. Poly Real Estate Group Co.,Ltd
2. Guangzhou R&F Properties Co Ltd
3. China Calxon Group Company Limited

The table above concludes the China Vanke SWOT analysis along with its marketing and brand parameters.


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