Mitsui-Fudosan SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1080

SWOT Analysis of Mitsui-Fudosan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Mitsui Group


Real Estate


Office Buildings, Housing , Retail Properties, Real Estate Investment Services, consulting services.

Tagline/ Slogan

Aiming for harmony between tradition and innovation; Changing  the face of Yaesu, Changing the face of Business;


Innovation and Adaptability.



High income group, corporate, retail industry.

Target Group

Urban area with High income group, corporate, retail industry


Elegant spaces. Impeccable environments. Flexible layouts.

SWOT Analysis


1. Largest diversified real estate company
2. A strong track record in large-scale, high value-added project development
3. Strong real estate management and development capabilities
4. A portfolio of high-quality assets including hotels, resort etc

5. A relatively stable financial profile


1. Has a small workforce compared to some of the global giants in the real estate
2. Not present in developing countries for achieving the potential market e.g. India, S.Africa


1. Alliances and joint ventures for expansion
2.Huge potential market in developing nations and emerging economies
3. Acquisitions of small real estate firms


1. Economic slowdown and market fluctuations
2.Exchange rate fluctuations
3.Intense competition from existing and new players



1. Mitsubishi Estate
2. Sumitomo Realty & Development Co.’s
3. Nomura Real Estate

The table above concludes the Mitsui-Fudosan SWOT analysis along with its marketing and brand parameters.


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