New World Development SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New World Development analyses the brand/company with its strengths, weaknesses, opportunities & threats. In New World Development SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New World Development to benchmark its business & performance as compared to the competitors and industry. New World Development is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top New World Development competitors and includes New World Development target market, segmentation, positioning & Unique Selling Proposition (USP).

New World Development SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
New World Development Brand Analysis
Parent Company

New World Development Company Limited

Category

Property and hotel, infrastructure services , telecommunications and department store

Sector

Real Estate and Construction

Tagline/ Slogan

A New world for you and me; Build a new better world

USP

Quality and efficiency

New World Development STP
New World Development Segmentation

Industries-Shipping ,transportation, Hotels, Metro cities

Target Group

Government projects, tenders, City centric and corporate.

New World Development Positioning

Green building, Environmental friendly infrastructure

New World Development SWOT Analysis
New World Development Strengths

Below are the Strengths in the SWOT Analysis of New World Development:

1. Diversified growth into sectors like infrastructure, services and telecommunications
2. Green initiative through CSR and working for the education and underprivileged
3. Quick delivery and services
4. Strong financial position and strong brand name
5. Has an expertise in office buildings, shopping malls, residential apartments in China and Hong Kong

New World Development Weaknesses

Here are the weaknesses in the New World Development SWOT Analysis:

1. Absence of business in low level income group
2. Restrictions and policies implemented by Govt increases operational efficiency
3. Limited global expansion as compared to a few other international players

New World Development Opportunities

Following are the Opportunities in New World Development SWOT Analysis:

1. Alliances and joint ventures for expansion
2.Huge potential market in developing nations and emerging economies
3. Acquisitions of small real estate firms

New World Development Threats

The threats in the SWOT Analysis of New World Development are as mentioned:

1. Economic slowdown and market fluctuations
2.Exchange rate fluctuations
3.Intense competition from existing and new players

New World Development Competition
Competitors

Below are the top 3 New World Development competitors:

1. Holts Wharf

2. Sun Hung Kai properties ltd

3. Hung Lung group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to New World Development. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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