New World Development SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2682

SWOT Analysis of New World Development with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

New World Development

Parent Company

New World Development Company Limited


Property and hotel, infrastructure services , telecommunications and department store


Real Estate and Construction

Tagline/ Slogan

A New world for you and me; Build a new better world


Quality and efficiency

New World Development STP


Industries-Shipping ,transportation, Hotels, Metro cities

Target Group

Government projects, tenders, City centric and corporate.


Green building, Environmental friendly infrastructure

New World Development SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of New World Development :

1. Diversified growth into sectors like infrastructure, services and telecommunications
2. Green initiative through CSR and working for the education and underprivileged
3. Quick delivery and services
4. Strong financial position and strong brand name
5. Has an expertise in office buildings, shopping malls, residential apartments in China and Hong Kong


1. Absence of business in low level income group
2. Restrictions and policies implemented by Govt increases operational efficiency
3. Limited global expansion as compared to a few other international players


1. Alliances and joint ventures for expansion
2.Huge potential market in developing nations and emerging economies
3. Acquisitions of small real estate firms


1. Economic slowdown and market fluctuations
2.Exchange rate fluctuations
3.Intense competition from existing and new players

New World Development Competition


Below are the 3 main New World Development competitors :

1. Holts Wharf

2. Sun Hung Kai properties ltd

3. Hung Lung group

The brandguide table above concludes the New World Development SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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