New World Development SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of New World Development analyses the brand by its strengths, weaknesses, opportunities & threats. In New World Development SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like New World Development to benchmark its business & performance as compared to the competitors. New World Development is one of the leading brands in the real estate and construction sector.

The article below lists the New World Development SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the New World Development SWOT Analysis:

SWOT Analysis of New World Development

For New World Development, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

New World Development Strengths

The strengths of New World Development looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of New World Development :

1. Diversified growth into sectors like infrastructure, services and telecommunications
2. Green initiative through CSR and working for the education and underprivileged
3. Quick delivery and services
4. Strong financial position and strong brand name
5. Has an expertise in office buildings, shopping malls, residential apartments in China and Hong Kong

New World Development Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the New World Development SWOT Analysis:

1. Absence of business in low level income group
2. Restrictions and policies implemented by Govt increases operational efficiency
3. Limited global expansion as compared to a few other international players


New World Development Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in New World Development SWOT Analysis:

1. Alliances and joint ventures for expansion
2.Huge potential market in developing nations and emerging economies
3. Acquisitions of small real estate firms

New World Development Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of New World Development are as mentioned:

1. Economic slowdown and market fluctuations
2.Exchange rate fluctuations
3.Intense competition from existing and new players


New World Development Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of New World Development:

1. Holts Wharf

2. Sun Hung Kai properties ltd

3. Hung Lung group

Hence this concludes the New World Development SWOT analysis.

Continue reading more about the brand/company.

About New World Development

New World Development Overview
Parent Company

New World Development Company Limited

Category

Property and hotel, infrastructure services , telecommunications and department store

Sector

Real Estate and Construction

Tagline/ Slogan

A New world for you and me; Build a new better world

USP

Quality and efficiency

New World Development STP
Segmentation

Industries-Shipping ,transportation, Hotels, Metro cities

Target Group

Government projects, tenders, City centric and corporate.

Positioning

Green building, Environmental friendly infrastructure


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to New World Development. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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