Sumitomo Realty SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1156

SWOT Analysis of Sumitomo Realty with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sumitomo Realty & Dev

Parent Company

Sumitomo Group


Leasing, sales, construction


Real Estate

Tagline/ Slogan

Creativity of the future


Luxury apartments



Corporate, people looking for Luxurious leaving standard

Target Group

Urban people with high income


Luxury, location, and superlative service

SWOT Analysis


1. Leaders in leasing industry in Japan
2. A network of brokerage offices with close ties to local communities.
3. Good brand value in Japan across major cities
4. Expertise in residential apartments, housing and hotels
5. Has approximately 10,000 employees working in the organisation


1. Competition from international real estate and construction players means limited market share
2.Only depends on six major cities of Japan, need to increase its presence.


1. Acquisition of small real estate companies (As most of companies not able to get debt financing)
2. Demand for modern and earthquake-proof housing, which should also sustain natural calamities
3.To increase its market share in southern part of Asia and outside Japan


1. Risk of market fluctuations in the condominium business
2. Power supply in east of Japan due to Fukushima Nuclear Power Stations issue.
3. Development in advance technology by competitors.



1. Mitsui Fudosan
2 Tishman Realty & Construction
3. Kowa Real Estate Co., Ltd.

The table above concludes the Sumitomo Realty SWOT analysis along with its marketing and brand parameters.


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