Country Garden Holdings SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2994

SWOT analysis of Country Garden Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. Country Garden Holdings is one of the leading brands in the real estate and construction sector. The table below also lists the top Country Garden Holdings competitors and elaborates Country Garden Holdings segmentation, targeting, positioning & USP.

Country Garden Holdings SWOT, Competitors, Marketing STP & Brand analysis Table
Country Garden Holdings Brand Analysis
Parent Company

Country Garden Holdings Ltd

Category

property development, construction, fitting and decoration, property management and hotel operation

Sector

Real Estate and Construction

Tagline/ Slogan

To create better society with our existence; To shape a prosperous future through our conscience and social responsibility

USP

High-quality property projects, high-end residential property.

Country Garden Holdings STP
Segment

People who prefer luxury and modern amenities.

Target Group

High income group people from metro cities

Positioning

Project with modern amenities

Country Garden Holdings SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Country Garden Holdings. Strengths are:

1.  Good profit margin as compare to other Real Estate

2. Strong market presence in China

3.Good base of construction and Builders

4.Pioneers in Hotel & Hotel development business
5. Its expertise lies in building high-end residential property

Weaknesses

Here are the weaknesses in the Country Garden Holdings SWOT Analysis:

1. Not diversified profile of the company

2. More rigorous Government rules and regulation due to its forestry concern.

3. Greater pressure on price as its majority projects are in suburban areas

Opportunities

Following are the Opportunities in Country Garden Holdings SWOT Analysis:

1. Merger, acquisition and JV’s for development

2. Opportunities to enter into rental, leasing sector due its high geographical reach.

3. Development in the low cost houses
4. Tapping global real estate opportunities with tie-ups

Threats

The threats in the SWOT Analysis of Country Garden Holdings are as mentioned:

1. Worlds economic turmoil

2. Immense competition

3.Technological advancement by the competitors

4.Fluctuating interest rates and Inflation in Chinese economy

5.Increase in demand of lower rate suburban property

Country Garden Holdings Competition
Competitors

Below are the top 3 Country Garden Holdings competitors:

1. Agile Property Holdings Limited
2. Longfor Properties Company Limited
3. Soho China Limited

The brandguide table above concludes the Country Garden Holdings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Country Garden Holdings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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