Country Garden Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Country Garden Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Country Garden Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Country Garden Holdings to benchmark its business & performance as compared to the competitors and industry. Country Garden Holdings is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Country Garden Holdings competitors and includes Country Garden Holdings target market, segmentation, positioning & Unique Selling Proposition (USP).

Country Garden Holdings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Country Garden Holdings Brand Analysis
Parent Company

Country Garden Holdings Ltd

Category

property development, construction, fitting and decoration, property management and hotel operation

Sector

Real Estate and Construction

Tagline/ Slogan

To create better society with our existence; To shape a prosperous future through our conscience and social responsibility

USP

High-quality property projects, high-end residential property.

Country Garden Holdings STP
Country Garden Holdings Segmentation

People who prefer luxury and modern amenities.

Country Garden Holdings Target Market

High income group people from metro cities

Country Garden Holdings Positioning

Project with modern amenities

Country Garden Holdings SWOT Analysis
Country Garden Holdings Strengths

Below are the Strengths in the SWOT Analysis of Country Garden Holdings:

1.  Good profit margin as compare to other Real Estate

2. Strong market presence in China

3.Good base of construction and Builders

4.Pioneers in Hotel & Hotel development business
5. Its expertise lies in building high-end residential property

Country Garden Holdings Weaknesses

Here are the weaknesses in the Country Garden Holdings SWOT Analysis:

1. Not diversified profile of the company

2. More rigorous Government rules and regulation due to its forestry concern.

3. Greater pressure on price as its majority projects are in suburban areas

Country Garden Holdings Opportunities

Following are the Opportunities in Country Garden Holdings SWOT Analysis:

1. Merger, acquisition and JV’s for development

2. Opportunities to enter into rental, leasing sector due its high geographical reach.

3. Development in the low cost houses
4. Tapping global real estate opportunities with tie-ups

Country Garden Holdings Threats

The threats in the SWOT Analysis of Country Garden Holdings are as mentioned:

1. Worlds economic turmoil

2. Immense competition

3.Technological advancement by the competitors

4.Fluctuating interest rates and Inflation in Chinese economy

5.Increase in demand of lower rate suburban property

Country Garden Holdings Competition
Competitors

Below are the top 3 Country Garden Holdings competitors:

1. Agile Property Holdings Limited
2. Longfor Properties Company Limited
3. Soho China Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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