Country Garden Holdings SWOT Analysis, Competitors & USP

Country Garden Holdings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Country Garden Holdings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Country Garden Holdings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Country Garden Holdings is one of the leading brands in the real estate and construction sector.

The article below lists the Country Garden Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Country Garden Holdings SWOT Analysis:

SWOT Analysis of Country Garden Holdings

For Country Garden Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Country Garden Holdings Strengths

The strengths of Country Garden Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Country Garden Holdings :

1.  Good profit margin as compare to other Real Estate

2. Strong market presence in China

3.Good base of construction and Builders

4.Pioneers in Hotel & Hotel development business
5. Its expertise lies in building high-end residential property

Country Garden Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Country Garden Holdings SWOT Analysis:

1. Not diversified profile of the company

2. More rigorous Government rules and regulation due to its forestry concern.

3. Greater pressure on price as its majority projects are in suburban areas

Country Garden Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Country Garden Holdings SWOT Analysis:

1. Merger, acquisition and JV’s for development

2. Opportunities to enter into rental, leasing sector due its high geographical reach.

3. Development in the low cost houses
4. Tapping global real estate opportunities with tie-ups

Country Garden Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Country Garden Holdings are as mentioned:

1. Worlds economic turmoil

2. Immense competition

3.Technological advancement by the competitors

4.Fluctuating interest rates and Inflation in Chinese economy

5.Increase in demand of lower rate suburban property

Country Garden Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Country Garden Holdings:

1. Agile Property Holdings Limited
2. Longfor Properties Company Limited
3. Soho China Limited

Hence this concludes the Country Garden Holdings SWOT analysis.

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About Country Garden Holdings

Country Garden Holdings Overview
Parent Company	Country Garden Holdings Ltd
Category	property development, construction, fitting and decoration, property management and hotel operation
Sector	Real Estate and Construction
Tagline/ Slogan	To create better society with our existence; To shape a prosperous future through our conscience and social responsibility
USP	High-quality property projects, high-end residential property.
Country Garden Holdings STP
Segmentation	People who prefer luxury and modern amenities.
Target Market	High income group people from metro cities
Positioning	Project with modern amenities

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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