Ezdan Real Estate SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2802

SWOT analysis of Ezdan Real Estate analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ezdan Real Estate is one of the leading brands in the real estate and construction sector. The table below also lists the top Ezdan Real Estate competitors and elaborates Ezdan Real Estate segmentation, targeting, positioning & USP.

Ezdan Real Estate

Parent Company

Ezdan Real Estate Company


Office and Retail Properties


Real Estate and Construction

Tagline/ Slogan

Fifty year of leadership- Progress and prosperity


Availability(in major financial Hubs)

Ezdan Real Estate STP


Rich and High income group, corporate, retail industry

Target Group

Major cities for commercial and residential products


Top in the REIT

Ezdan Real Estate SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ezdan Real Estate. Strengths are:

1. Strong market capitalization and stock market valuation.

2. Listed in top 500 companies of Forbes and Financial Time magazines.

3. Consumer and investor confidence is high due to Qatar’s economic growth.

4. Vast portfolio as compared to competitors

5. Lowest tax rate as compare to other countries.(No wealth and property tax)


Here are the weaknesses in the Ezdan Real Estate SWOT Analysis:

1. Presence in limited in Middle East, where economic fluctuations affects the construction business

2. Govt. rules and regulation(Islamic Shari'a rules)


Following are the Opportunities in Ezdan Real Estate SWOT Analysis:

1. Expansion opportunities in developing nation.

2. Expansion of company with foreign FII
2. Opportunity in retail market.(like in India)

3. Strong need of Infrastructure on the grounds of Football worldcup


The threats in the SWOT Analysis of Ezdan Real Estate are as mentioned:

1. Having properties in such high profile cities, particularly vulnerable to terrorism
2. Technological advancement by competitors

3. Economic fluctuations globally affects the construction business

Ezdan Real Estate Competition


Below are the top 3 Ezdan Real Estate competitors:

1. Barwa Real Estate Company
2. Mazaya Qatar Real Estate Development Co
3. Qatar Real Estate Investment Company

The brandguide table above concludes the Ezdan Real Estate SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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