Ezdan Real Estate SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2280

SWOT Analysis of Ezdan Real Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ezdan Real Estate

Parent Company

Ezdan Real Estate Company


Office and Retail Properties


Real Estate Investment trust

Tagline/ Slogan

Fifty year of leadership- Progress and prosperity


Availability(in major financial Hubs)



Rich and High income group, corporate, retail industry

Target Group

Major cities for commercial and residential products


Top in the REIT

SWOT Analysis


1. Strong market capitalization and stock market valuation.

2. Listed in top 500 companies of Forbes and Financial Time magazines.

3. Consumer and investor confidence is high due to Qatar’s economic growth.

4. Vast portfolio as compared to competitors

5. Lowest tax rate as compare to other countries.(No wealth and property tax)


1. Presence in limited in Middle East, where economic fluctuations affects the construction business

2. Govt. rules and regulation(Islamic Shari'a rules)


1. Expansion opportunities in developing nation.

2. Expansion of company with foreign FII
2. Opportunity in retail market.(like in India)

3. Strong need of Infrastructure on the grounds of Football worldcup


1. Having properties in such high profile cities, particularly vulnerable to terrorism
2. Technological advancement by competitors

3. Economic fluctuations globally affects the construction business



1. Barwa Real Estate Company
2. Mazaya Qatar Real Estate Development Co
3. Qatar Real Estate Investment Company

The table above concludes the Ezdan Real Estate SWOT analysis along with its marketing and brand parameters.


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