SWOT Analysis of Ezdan Real Estate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Ezdan Real Estate |
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Parent Company |
Ezdan Real Estate Company |
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Category |
Office and Retail Properties |
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Sector |
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Tagline/ Slogan |
Fifty year of leadership- Progress and prosperity |
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USP |
Availability(in major financial Hubs) |
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Ezdan Real Estate STP |
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Segment |
Rich and High income group, corporate, retail industry |
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Target Group |
Major cities for commercial and residential products |
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Positioning |
Top in the REIT |
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Ezdan Real Estate SWOT Analysis |
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Strengths |
1. Strong market capitalization and stock market valuation. 2. Listed in top 500 companies of Forbes and Financial Time magazines. 3. Consumer and investor confidence is high due to Qatar’s economic growth. 4. Vast portfolio as compared to competitors 5. Lowest tax rate as compare to other countries.(No wealth and property tax) |
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Weaknesses |
1. Presence in limited in Middle East, where economic fluctuations affects the construction business 2. Govt. rules and regulation(Islamic Shari'a rules) |
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Opportunities |
1. Expansion opportunities in developing nation. 2. Expansion of company with foreign FII 3. Strong need of Infrastructure on the grounds of Football worldcup |
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Threats |
1. Having properties in such high profile cities, particularly vulnerable to terrorism 3. Economic fluctuations globally affects the construction business |
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Ezdan Real Estate Competition |
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Competitors |
1. Barwa Real Estate Company |
The brandguide table above concludes the Ezdan Real Estate SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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