Ezdan Real Estate SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ezdan Real Estate analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ezdan Real Estate SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ezdan Real Estate to benchmark its business & performance as compared to the competitors and industry. Ezdan Real Estate is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ezdan Real Estate competitors and includes Ezdan Real Estate target market, segmentation, positioning & Unique Selling Proposition (USP).

Ezdan Real Estate SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ezdan Real Estate Brand Analysis
Parent Company

Ezdan Real Estate Company


Office and Retail Properties


Real Estate and Construction

Tagline/ Slogan

Fifty year of leadership- Progress and prosperity


Availability(in major financial Hubs)

Ezdan Real Estate STP
Ezdan Real Estate Segmentation

Rich and High income group, corporate, retail industry

Ezdan Real Estate Target Market

Major cities for commercial and residential products

Ezdan Real Estate Positioning

Top in the REIT

Ezdan Real Estate SWOT Analysis
Ezdan Real Estate Strengths

Below are the Strengths in the SWOT Analysis of Ezdan Real Estate:

1. Strong market capitalization and stock market valuation.

2. Listed in top 500 companies of Forbes and Financial Time magazines.

3. Consumer and investor confidence is high due to Qatar’s economic growth.

4. Vast portfolio as compared to competitors

5. Lowest tax rate as compare to other countries.(No wealth and property tax)

Ezdan Real Estate Weaknesses

Here are the weaknesses in the Ezdan Real Estate SWOT Analysis:

1. Presence in limited in Middle East, where economic fluctuations affects the construction business

2. Govt. rules and regulation(Islamic Shari'a rules)

Ezdan Real Estate Opportunities

Following are the Opportunities in Ezdan Real Estate SWOT Analysis:

1. Expansion opportunities in developing nation.

2. Expansion of company with foreign FII
2. Opportunity in retail market.(like in India)

3. Strong need of Infrastructure on the grounds of Football worldcup

Ezdan Real Estate Threats

The threats in the SWOT Analysis of Ezdan Real Estate are as mentioned:

1. Having properties in such high profile cities, particularly vulnerable to terrorism
2. Technological advancement by competitors

3. Economic fluctuations globally affects the construction business

Ezdan Real Estate Competition

Below are the top 3 Ezdan Real Estate competitors:

1. Barwa Real Estate Company
2. Mazaya Qatar Real Estate Development Co
3. Qatar Real Estate Investment Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ezdan Real Estate. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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