Hang Lung group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1592

SWOT Analysis of Hang Lung group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hang Lung group

Parent Company

Hang Lung group


Real Estate , Car park, Property management, Dry-cleaning


Real Estate and Construction

Tagline/ Slogan

Quality by design


Innovative and distinct design



Rich and High income group, corporate, retail industry.

Target Group

Major cities for commercial and residential products


Property development for sale and lease, property investment for rental income, and other investments.

SWOT Analysis


1. The best locations in major populated centers

2. Strong financial standing

3. Latest sustainable features

4. Collaboration with top architectural firm

5. Precertification under Leadership in Energy and Environmental Design (LEED) for many projects


1. Only presence in few geographical locations i.e. HK and mainland china

2. Tough competition from other major players means limited market share


1. Expansion opportunities in developing nation.
2. Merger and acquisition for development and expansion.

3.Huge  opportunities in leasing sector in commercial and Industrial sector


1. Unpredictable economical condition and rising Inflation rates
2. Immense competition from other players
3. Increasing land-rates and legal complications means higher invesments



1. Cheung Kong (Holdings) Limited
2 . CITIC Pacific Ltd.

The table above concludes the Hang Lung group SWOT analysis along with its marketing and brand parameters.


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