Icade SA SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1693

SWOT Analysis of Icade SA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Icade SA

Parent Company



Property Investment, Property Development and Property Services.


Real Estate and Construction

Tagline/ Slogan

We bring the city to life; High quality ageing


Good service and availability

Icade SA STP


Commercial and Households

Target Group

High income group who looks for comfort, reliability


Sustainable and eco friendly

Icade SA SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Icade SA :

1. Most diversified portfolio of the company
2. Strong brand presence in the European country.
3. Least number of employees as compare to competitors
4. Innovation is strong base of development

5. Environmental friendly buildings

5.Strong partnership with firms for development of school ,Hospitals


1. Increasing insurance cost and High non performing loan

2.Market share growth stagnant as more competitors establishing their presence
3. Small workforce compared to some other big companies


1. Opportunity for development in region outside Europe like Asia, Australia, US
2. Opportunity for development in rural market
3. Opportunity in Social service which will also help in development of the Company


1. Economic slump in European nation
2. Strengthen rules and regulation by government

3. Entry of established global construction players

Icade SA Competition


Below are the 4 main Icade SA competitors :

1. Entrepots Magasins Generaux de Paris


3.Hammerson plc

4.Kaufman & Broad S.A.

The brandguide table above concludes the Icade SA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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