Nomura Real Estate SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2156

SWOT analysis of Nomura Real Estate analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nomura Real Estate is one of the leading brands in the real estate and construction sector. The table below also lists the top Nomura Real Estate competitors and elaborates Nomura Real Estate segmentation, targeting, positioning & USP.

Nomura Real Estate SWOT, Competitors, Marketing STP & Brand analysis Table
Nomura Real Estate Brand Analysis
Parent Company

Nomura Real Estate Group


Residential development, corporate real estate brokerage,  commercial property development, building leasing, architectural design and investment management


Real Estate and Construction

Tagline/ Slogan

Bringing tomorrow today


Quality service

Nomura Real Estate STP

Metropolitan Japanese cities

Target Group

Corporate, High and medium level income group


Innovative solution

Nomura Real Estate SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nomura Real Estate. Strengths are:

1.Strong brand presence in Japan

2. Managerial independency to develop businesses with eleven holding companies

3. Innovative construction solutions

4. Diversified portfolio of the group in real estate
5. Small yet efficient workforce of over 1500 employees


Here are the weaknesses in the Nomura Real Estate SWOT Analysis:

1. The company has limited operations across the world

2. Only present in Japan and mainly focused in Tokyo


Following are the Opportunities in Nomura Real Estate SWOT Analysis:

1. Demand for robust housing with disaster-preventing features, hence large opportunities in to tap the same market

2. Opportunities in developing nation

3. Can increase geographical reach in Japan


The threats in the SWOT Analysis of Nomura Real Estate are as mentioned:

1. Destruction due to natural disaster like earthquake , tsunami

2. Fluctuating real estate market condition and land price fluctuation.

3. Changes in regulation and taxation

Nomura Real Estate Competition

Below are the top 3 Nomura Real Estate competitors:

1. Tokyu Land
2. Haseko corporation
3. Daiko Incorporated

The brandguide table above concludes the Nomura Real Estate SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nomura Real Estate. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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