UOL Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1362

SWOT Analysis of UOL Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UOL Group

Parent Company

UOL Group


Property development, Investment and Hotel Operation


Real estate Investment and development

Tagline/ Slogan

Everyone has a view


Quality of product and services



Aim to build its portfolio in high-growth regions

Target Group

Corporate, high income level groups


Innovative products

SWOT Analysis


1. Low interest rates, high liquidity environment
2. Healthy capital position and diversified portfolio
3. Strong brand presence in Singapore
4. UOL recognized for its architectural and design as it won awards in architectural and design

5. Excellent management performance

6. Decreasing gearing ratios


1. Additional stamp duty, increase in housing supply, and tighter immigration rules has dampen demand
2. Decrease in profits affected operations and saturation in Singapore market


1. More opportunities in geographical portfolio by strategic acquisition as it also have low debt
2. Opportunities for more diverse portfolio in Real estate
3. Opportunities for growth in Asia, US, Australia


1.Low Economic growth in Singapore and the region amidst Euro-zone uncertainty

2.Sudden changes in government norms and regulation



1. Allgreen  properties limited
2.Harbour center Development Limited
3.Keppel  land limited

The table above concludes the UOL Group SWOT analysis along with its marketing and brand parameters.


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