Tokyu Land Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 948

SWOT Analysis of Tokyu Land Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyu Land Corporation

Parent Company

The Tukyu Group


Design, Development, and Construction services ,Leasing.


Real Estate

Tagline/ Slogan

Towards a beautiful age


Luxury, High Quality and Environment friendly



Urban Sector

Target Group

Corporate ,High and medium level income group


Aesthetically and spiritually appealing living environments

SWOT Analysis


1. Strong promotion and presence in Japan

2.Strong base of  CSR activity

3. Careful located sites with unique architectural buildings

4.Diverse portfolio in real estate business
5. Portfolio includes residential, office, hotels, resorts etc


1. Limited global exposure and over dependence on Japanese market

3. Not able to get strong brand reorganization like some other leading real estate Japanese companies


1. Huge growth potential of real estate agency, and insurance agency.

2. Huge scope for increasing geographical portfolio.

3. Scope of REIT in commercial and offices.

4. Merger and acquisition for its growth.


1. Destruction due to natural disaster like earthquake , tsunami

2. Fluctuating real estate market condition and land price fluctuation.

3. Changes in regulation and taxation.



1.Daiko Incorporated
2.Haseko corporation

3. Nomura Real Estate Group

The table above concludes the Tokyu Land Corporation SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Tokyu Land Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: