Hammerson SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1679

SWOT Analysis of Hammerson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Management ,Investment and development of offices and retail premises


Real Estate Investment Trust

Tagline/ Slogan

Innovation with Imagination; A leading force in European real estate.


High quality property



Various Brand in major metro cities

Target Group

High income to medium income group consumers


Most innovative, reliable quality product and Services

SWOT Analysis


1. Mainly focusing on retail sector to boost its growth
2. Creation of centre-specific advertising campaigns to drive footfall
3. Ensure buildings are modern, well maintained and relevant for customer.
4.  Low gearing ratio among other competitors


1. Less diversified portfolio
2. Overexposure to developments within a short timeframe


1. Geographical presence in Asian and other countries in UK should be increased
2. Joint venture and acquisition for boosting company’s growth
3. Allocating the majority of the portfolio to prime regional shopping centers and retail parks for maximizing profit.


1. Economic downturn
2. Rules and regulation by government
3. Interest rate and exchange rate risk



1. The British Land Company
2. Burford Holdings

The table above concludes the Hammerson SWOT analysis along with its marketing and brand parameters.


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