Boston Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1348

SWOT Analysis of Boston Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Properties

Parent Company

Boston Property


Owner , manager and Developer  of residential and commercial property


Real Estate Investment trust

Tagline/ Slogan

Experienced leadership, Anchored by over three decade of office experience.


First class property and service



Major cities in China

Target Group

High-end and sizable middle-class residential , Corporate, Firms


Premier property

SWOT Analysis


1 Presence in growing and strong markets
2. Occupancy rate are Higher than other competitors.
3. The company maintains a strong liquidity position
4. It has legal tenants with large, high-profile firms.


1. Over dependence on higher income segment


1. Opportunities of acquisition for its growth

2. Opportunities to tap Asian Market

3. In the development of other portfolio of real estate.


1. Stringent  environmental regulations

2. The credit market crisis

3. Immense competition



1. Beacon Capital partners

2. Bresler and Reiner

3. Brookfield office property

The table above concludes the Boston Properties SWOT analysis along with its marketing and brand parameters.


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