Boston Properties SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1744

SWOT Analysis of Boston Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Boston Properties

Parent Company

Boston Property


Owner , manager and Developer  of residential and commercial property


Real Estate and Construction

Tagline/ Slogan

Experienced leadership, Anchored by over three decade of office experience.


First class property and service

Boston Properties STP


Major cities in China

Target Group

High-end and sizable middle-class residential , Corporate, Firms


Premier property

Boston Properties SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boston Properties :

1 Presence in growing and strong markets
2. Occupancy rate are Higher than other competitors.
3. The company maintains a strong liquidity position
4. It has legal tenants with large, high-profile firms.


1. Over dependence on higher income segment


1. Opportunities of acquisition for its growth

2. Opportunities to tap Asian Market

3. In the development of other portfolio of real estate.


1. Stringent  environmental regulations

2. The credit market crisis

3. Immense competition

Boston Properties Competition


Below are the 3 main Boston Properties competitors :

1. Beacon Capital partners

2. Bresler and Reiner

3. Brookfield office property

The brandguide table above concludes the Boston Properties SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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