China Properties Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1119

SWOT Analysis of China Properties Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Properties Group

Parent Company

China Properties Group


Development and selling of properties; property investment engaged in leasing of investment properties, hotel operation, provision of building management and construction consultancy services.


Real Estate

Tagline/ Slogan



Quality service and products



Major cities in China

Target Group

High-end and sizable middle-class income group people.


Best amenities and services

SWOT Analysis


1. Strong market presence in China

2. Good base of construction and Builders

e. Large projects that attract customer.


1. Decreasing rent in the malls.
2. Project development are capital intensive hence large debt is required


1. Tap more market in Retail in developing country.
2. More scope for diversification in its profile.
3. More development in the industrial sector for boosting its growth


1.Intense competition
2.Uncertain microeconomic parameters



1. Country garden Holding
2. Longfor Properties Company Limited
3. Soho China Limited

The table above concludes the China Properties Group SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to China Properties Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: