China Properties Group SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1403

SWOT Analysis of China Properties Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Properties Group

Parent Company

China Properties Group


Development and selling of properties; property investment engaged in leasing of investment properties, hotel operation, provision of building management and construction consultancy services.


Real Estate and Construction

Tagline/ Slogan



Quality service and products

China Properties Group STP


Major cities in China

Target Group

High-end and sizable middle-class income group people.


Best amenities and services

China Properties Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Properties Group :

1. Strong market presence in China

2. Good base of construction and Builders

e. Large projects that attract customer.


1. Decreasing rent in the malls.
2. Project development are capital intensive hence large debt is required


1. Tap more market in Retail in developing country.
2. More scope for diversification in its profile.
3. More development in the industrial sector for boosting its growth


1.Intense competition
2.Uncertain microeconomic parameters

China Properties Group Competition


Below are the 3 main China Properties Group competitors :

1. Country garden Holding
2. Longfor Properties Company Limited
3. Soho China Limited

The brandguide table above concludes the China Properties Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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