China Properties Group SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1348
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SWOT Analysis of China Properties Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Properties Group

Parent Company

China Properties Group

Category

Development and selling of properties; property investment engaged in leasing of investment properties, hotel operation, provision of building management and construction consultancy services.

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Quality service and products

China Properties Group STP

Segment

Major cities in China

Target Group

High-end and sizable middle-class income group people.

Positioning

Best amenities and services

China Properties Group SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Properties Group :

1. Strong market presence in China

2. Good base of construction and Builders

e. Large projects that attract customer.

Weaknesses

1. Decreasing rent in the malls.
2. Project development are capital intensive hence large debt is required

Opportunities

1. Tap more market in Retail in developing country.
2. More scope for diversification in its profile.
3. More development in the industrial sector for boosting its growth

Threats

1.Intense competition
2.Uncertain microeconomic parameters

China Properties Group Competition

Competitors

Below are the 3 main China Properties Group competitors :

1. Country garden Holding
2. Longfor Properties Company Limited
3. Soho China Limited


The brandguide table above concludes the China Properties Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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