SWOT Analysis of China Resources Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
China Resources Land | |
Parent Company |
China Resources |
Category |
Property development, investment and management, and construction and decoration services. |
Sector |
|
Tagline/ Slogan |
Vision of life ,Vision of Cities |
USP |
Best in service and quality with affordable prices |
China Resources Land STP | |
Segment |
All tier 2 and 3 city in China people who want to buy houses. |
Target Group |
Mid-to-high income group people mid-range. |
Positioning |
Quality houses with distinct features. |
China Resources Land SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Resources Land : 1. Diversified in geographical reach in China. |
Weaknesses |
1. Largely debt-funded company |
Opportunities |
1. For foreign Investment for its sustainable growth |
Threats |
1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government. |
China Resources Land Competition | |
Competitors |
Below are the 3 main China Resources Land competitors : 1.Henderson Land |
The brandguide table above concludes the China Resources Land SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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