China Resources Land SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1410

SWOT Analysis of China Resources Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Resources Land

Parent Company

China Resources


Property development, investment and management, and construction and decoration services.


Real Estate and Construction

Tagline/ Slogan

Vision of life ,Vision of Cities


Best in service and quality with affordable prices

China Resources Land STP


All tier 2 and 3 city in China people who want to buy houses.

Target Group

Mid-to-high income group people mid-range.


Quality houses with distinct features.

China Resources Land SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of China Resources Land :

1. Diversified in geographical reach in China.
2. Strong brand presence.
3. It has six petant in Standardized and serialized storage space ,which help them to develop value added services
4. One of the blue chip company
5. Easy purchase of Low-cost land bank and its development


1. Largely debt-funded company


1. For foreign Investment for its sustainable growth
2.Merger and Acquisition


1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government.
2. Intense competition and new entrant
3.Technological advancement by other company

China Resources Land Competition


Below are the 3 main China Resources Land competitors :

1.Henderson Land
2.China Vanke
3.Guangzhou R&F Properties Co.,Ltd.

The brandguide table above concludes the China Resources Land SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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