GPT Group SWOT Analysis, USP & Competitors

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SWOT Analysis of GPT Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GPT Group

Parent Company

GPT Group


Property funds management, and property management of retail, office and industrial properties


Property trust

Tagline/ Slogan

Workplace for the feature


High quality asset, properties.



Market in developed cities

Target Group

Medium to high income group


well-designed, well-managed, sustainable properties

SWOT Analysis


1. Expanding operating margin.

2. Strategic development and expansion

3. Got award of a 6 Star Green Star - Office Design v2 rating.


1. Decreasing rent in the malls.

2.  Profile not too diversified


1. Tap more market in Retail in developing country.
2. More scope for diversification in its profile.
3. More development in the industrial sector for boosting its growth


1.Intense competition
2.Uncertain microeconomic parameters



1. Westfield Group

2. Stockland

3. Brookfield multiplex.

The table above concludes the GPT Group SWOT analysis along with its marketing and brand parameters.


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