ProLogis SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1902

SWOT Analysis of ProLogis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Owns, operates, and develops industrial distribution properties


Real Estate and Construction

Tagline/ Slogan

The strategic partner for Global trade


Quality service

ProLogis STP


All manufacturing companies who require warehouse and storage facilities

Target Group

Major cities and metros


Strong base of service and availability

ProLogis SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ProLogis :

1.  Strong geographical presence e.g.. Present in Asia, UK, US
2. Global leader in the Industrial distribution property.
3. High quality customer end
4. A growing number of LEED and BREEAM certified buildings with high levels of efficiency


1. Portfolio not too diversified
2. Complex import export process in globalization


1. Spending for increasing asset by more Investment
2. More rigorous international trade
3. Opportunities in global logistic business


1.Credit market crisis
2.Global economic downturn

ProLogis Competition


Below are the 3 main ProLogis competitors :

1. DCT Industrial Trust
2. Monmouth REIT
3.East group properties

The brandguide table above concludes the ProLogis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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