Sino Land SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1655
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SWOT Analysis of Sino Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sino Land

Parent Company

Sino group

Category

Sales and Development of Real Estate

Sector

Real Estate and Construction

Tagline/ Slogan

“Building You a Better Hong Kong.”

USP

High quality projects

Sino Land STP

Segment

It includes Property rentals, Hotel operations and Property management services, including Real estate management, cleaning, car park management and security.

Target Group

Major cities and metros

Positioning

Built reputation for the highest possible standards of quality and service.

Sino Land SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sino Land :

1. Proper measures for maintaining a healthy financial system and

Risk management.
2. Stable dividend to the shareholders
3. Known for his foresight in the property market
4. Aggressive approach to acquiring and developing land.

5. Increasing Environmental friendly features

Weaknesses

1. Mainly focusing in Hong Kong.
2. Prices are on the higher side

Opportunities

1. Joint venture and Acquisition for development
2. Robust growth in the retail sector and increasing wealth in the regions
3.Opportunities for more diverse portfolio.

Threats

1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government.
2. Intense competition
3. Increasing stringent Environmental regulation

Sino Land Competition

Competitors

Below are the 3 main Sino Land competitors :

1. Hang Lung group
2.Citic pacific
3.Capital Land


The brandguide table above concludes the Sino Land SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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