Ansal API SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2284

SWOT Analysis of Ansal API with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ansal API

Parent Company

Ansal API


Development and selling of Commercial and residential property


Real Estate

Tagline/ Slogan

Building Lifestyle since 1967


Affordable property



Major cities in north Indian with high population density

Target Group

Middle to Higher income group for residences, corporates for offices


Quality and cost

SWOT Analysis


1. Huge Experience: Four decade of experience in real estate

2.Large scale project conceptualization

3. Has its major projects in all big cities and is looking to penetrate into other cities as well
4. Strong brand presence specially in north India
5. Range of business verticals such as Integrated Townships, Condominiums, Housing, Malls, Shopping Complex, Hotels etc


1. Not geographically diversified as compared to other international players

2. Intense competition and strict policies means limited market share growth


1.  Expansion of current township to increase economies of scale and to regulate bottleneck

2. Expansion opportunities in major developing cities and metros

3.  Steady job market and increasing disposable income by Indian


1. Fluctuating interest rates

2.Regulatory changes by government

3. Economic downturn

4. Input cost pressure



1. Nirmal Lifestyle

2. Hiranandani

3.Brigade group

The table above concludes the Ansal API SWOT analysis along with its marketing and brand parameters.


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