Ansal API SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ansal API analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ansal API SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ansal API to benchmark its business & performance as compared to the competitors and industry. Ansal API is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ansal API competitors and includes Ansal API target market, segmentation, positioning & Unique Selling Proposition (USP).

Ansal API SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ansal API Brand Analysis
Parent Company

Ansal API


Development and selling of Commercial and residential property


Real Estate and Construction

Tagline/ Slogan

Building Lifestyle since 1967


Affordable property

Ansal API Segmentation

Major cities in north Indian with high population density

Ansal API Target Market

Middle to Higher income group for residences, corporates for offices

Ansal API Positioning

Quality and cost

Ansal API SWOT Analysis
Ansal API Strengths

Below are the Strengths in the SWOT Analysis of Ansal API:

1. Huge Experience: Four decade of experience in real estate

2.Large scale project conceptualization

3. Has its major projects in all big cities and is looking to penetrate into other cities as well
4. Strong brand presence specially in north India
5. Range of business verticals such as Integrated Townships, Condominiums, Housing, Malls, Shopping Complex, Hotels etc

Ansal API Weaknesses

Here are the weaknesses in the Ansal API SWOT Analysis:

1. Not geographically diversified as compared to other international players

2. Intense competition and strict policies means limited market share growth

Ansal API Opportunities

Following are the Opportunities in Ansal API SWOT Analysis:

1.  Expansion of current township to increase economies of scale and to regulate bottleneck

2. Expansion opportunities in major developing cities and metros

3.  Steady job market and increasing disposable income by Indian

Ansal API Threats

The threats in the SWOT Analysis of Ansal API are as mentioned:

1. Fluctuating interest rates

2.Regulatory changes by government

3. Economic downturn

4. Input cost pressure

Ansal API Competition

Below are the top 3 Ansal API competitors:

1. Nirmal Lifestyle

2. Hiranandani

3.Brigade group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ansal API. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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