Omaxe Ltd SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1815

SWOT Analysis of Omaxe Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Omaxe Ltd

Parent Company

Omaxe Ltd


Development and selling of Hi-Tech Townships, Group Housing, State-of-the-art malls, Commercial Complexes, Hotels.


Real Estate

Tagline/ Slogan

Turning dream into reality


Affordable World- class residential and commercial properties



In major cities in India

Target Group

From premium to middle segment customers


Good quality and world class property

SWOT Analysis


1. Pioneering experience in handling projects and themes of all kinds

and dimensions, a good management approach and its effort on continued innovation

2. Focus on affordable housing for all

3. Omaxe received International Arch of Europe Award for Quality and Excellence
4. Strong financial position and brand presence


1. Main focused on north India

2.Limited brand recall as compared to some other leading international or Indian players


1.Increased emphasis is laid on the Public Private Partnership (PPP) approach for meeting the large financing requirements

2. Huge amount of money to be invested in construction Industry in India

3. Collaboration with international companies to increase global penetration


1. Immense competition as India's real estate market is largely unorganized and dominated by a large number of small players

2. The global recessionary trend, economic slowdown.

3.Rising interest rates and High Inflation



1. Ansal

2. DFL

3. Jaypee

The table above concludes the Omaxe Ltd SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Omaxe Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: