Akshaya Private Ltd SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2432

SWOT Analysis of Akshaya Private Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Akshaya Private Ltd

Parent Company

Akshay Pvt Ltd


Development and sale of residential and commercial property


Real Estate

Tagline/ Slogan



Premium residential and commencing luxury homes & commercial projects



People in the tier I cities looking for affordable and luxury homes

Target Group

Upper middle class and higher income group


Most reliable and trusted product & quality of service and product

SWOT Analysis


1. Track record of delivering 135 projects ahead of time

2. Good quality and dedicated after-sales customer care team

3. Decades of experience and expertise of operation

4. Second company of India to win the SA 8000:2008 Certification

5. Strong financial position


1. Not diversifies portfolio in real estate

2. Geographically not diversified mainly focusing on south region, esp Tamil Nadu


1. Opportunities of growth in other metro cities in India like Pune, Mumbai.

2.Opportunities for growth in rent, leasing business

3. Global tie-ups to make it a global brand


1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition



1. DBS Properties Ltd

2.Ramchand City Developers

The table above concludes the Akshaya Private Ltd SWOT analysis along with its marketing and brand parameters.


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