Belani Group SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2028

SWOT analysis of Belani Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Belani Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Belani Group to benchmark its business & performance as compared to the competitors and industry. Belani Group is one of the leading brands in the real estate and construction sector. The table below also lists the top Belani Group competitors and elaborates Belani Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

Belani Group SWOT, Competitors, Marketing STP & Brand analysis Table
Belani Group Brand Analysis
Parent Company

Belani Group


Development and sale of Residential, Commercial properties, & Hotels.


Real Estate and Construction

Tagline/ Slogan

Builds better; Changing skyline for better living!


Provide innovative design, Affordable housing.

Belani Group STP

People who looks for first house with luxury and amenities.

Target Group

Upper middle class and higher income group


Quality, affordability and style

Belani Group SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Belani Group. Strengths are:

1. Good post sale customer service.

2. Strong environmental and ethical practices

3. Strong CSR activity

4. Most trustworthy developers of residential and commercial buildings in Kolkata

5. One of the most recognised realestate players in India


Here are the weaknesses in the Belani Group SWOT Analysis:

1. Not geographically diversified, only focused in Kolkata and rest of Bengal.

2. Limited extensive marketing and branding of group.


Following are the Opportunities in Belani Group SWOT Analysis:

1. Opportunities of growth in other metro cities in India like Pune, Mumbai, Delhi.

2.Opportunities for growth in rent, leasing business and other real estate business

3. Joint venture and acquisition for its development and growth.


The threats in the SWOT Analysis of Belani Group are as mentioned:

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition

Belani Group Competition

Below are the top 3 Belani Group competitors:

1. Ambuja Realty

2. Merlin Group

3. PS Group

The brandguide table above concludes the Belani Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Belani Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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