Belani Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1496

SWOT Analysis of Belani Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Belani Group

Parent Company

Belani Group


Development and sale of Residential, Commercial properties, & Hotels.


Real Estate

Tagline/ Slogan

Builds better; Changing skyline for better living!


Provide innovative design, Affordable housing.



People who looks for first house with luxury and amenities.

Target Group

Upper middle class and higher income group


Quality, affordability and style

SWOT Analysis


1. Good post sale customer service.

2. Strong environmental and ethical practices

3. Strong CSR activity

4. Most trustworthy developers of residential and commercial buildings in Kolkata

5. One of the most recognised realestate players in India


1. Not geographically diversified, only focused in Kolkata and rest of Bengal.

2. Limited extensive marketing and branding of group.


1. Opportunities of growth in other metro cities in India like Pune, Mumbai, Delhi.

2.Opportunities for growth in rent, leasing business and other real estate business

3. Joint venture and acquisition for its development and growth.


1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition



1. Ambuja Realty

2. Merlin Group

3. PS Group

The table above concludes the Belani Group SWOT analysis along with its marketing and brand parameters.


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