Brigade Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1891

SWOT Analysis of Brigade Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brigade Group

Parent Company

Brigade group


Property developers and management in residential , retail, commercial and Hospitality


Real Estate

Tagline/ Slogan

For a better quality of life; Invest well, Invest in Brigade


Innovation, Quality and trust



Major cities and metros

Target Group

High to medium level income group looking for luxury and comfort


Spacious Luxury Apartments

SWOT Analysis


1. Well diversified portfolio of the company

2. Brigade has major award winner in past with Eminent Developer’ Award Realty Plus Excellence Awards

3. Increasing geographical presence

4. Strategic growth through JV e.g. JV with Singapore govt.


1. Rising cost of raw material and arability of raw material

2. Difficult to maintain profitability due to market fluctuations


1. Rising income levels of Indian Population

2. Joint ventures and Acquisition for boosting its growth

3.  Pan India presence for steady income and growths

4. Rapid urbanization for its growth


1. Excessive government regulation and taxes

2. Absence of central regulatory authority

3. Constraint of fund

4. Immense competition



1. DLF

2. Vascon

3. Hiranandani

The table above concludes the Brigade Group SWOT analysis along with its marketing and brand parameters.


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