Nitesh Estates SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1181

SWOT Analysis of Nitesh Estates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nitesh Estates

Parent Company

Nitesh Group


Development of residential and commercial property i.e. Homes, Hotels, Office Buildings and Shopping Malls


Real Estate

Tagline/ Slogan

Expect more


Best quality buildings



Peoples from tier I cities

Target Group

Middle to High income group people


Sophisticated, luxurious products

SWOT Analysis


1. Got the CNBC Award CNBC AWAAZ, CRISIL, CREDAI Real Estate Awards.

2. Increasing brand presence and strength.

3.Well organized management and IT system

4. Prooven track record of quality and commitment.

5. Diversified portfolio of the company


1. Not geographically diversified

2. Strict govt regulations and fluctuating market means inefficient operations


1. Opportunities of growth in other metro cities in India like Pune, Mumbai.NCR Delhi.

2. Increasing disposable income of population of India

3. Rapid rate of urbanization will help to increase the demand


1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4. Risks related with title of land and joint development partners

5. Immense competition



1. Shobha Builders

2. Mantri

3. Concord Group

The table above concludes the Nitesh Estates SWOT analysis along with its marketing and brand parameters.


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