Nitesh Estates SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1427
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SWOT Analysis of Nitesh Estates with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nitesh Estates

Parent Company

Nitesh Group

Category

Development of residential and commercial property i.e. Homes, Hotels, Office Buildings and Shopping Malls

Sector

Real Estate and Construction

Tagline/ Slogan

Expect more

USP

Best quality buildings

Nitesh Estates STP

Segment

Peoples from tier I cities

Target Group

Middle to High income group people

Positioning

Sophisticated, luxurious products

Nitesh Estates SWOT Analysis

Strengths

1. Got the CNBC Award CNBC AWAAZ, CRISIL, CREDAI Real Estate Awards.

2. Increasing brand presence and strength.

3.Well organized management and IT system

4. Prooven track record of quality and commitment.

5. Diversified portfolio of the company

Weaknesses

1. Not geographically diversified

2. Strict govt regulations and fluctuating market means inefficient operations

Opportunities

1. Opportunities of growth in other metro cities in India like Pune, Mumbai.NCR Delhi.

2. Increasing disposable income of population of India

3. Rapid rate of urbanization will help to increase the demand

Threats

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4. Risks related with title of land and joint development partners

5. Immense competition

Nitesh Estates Competition

Competitors

Below are the 3 main Nitesh Estates competitors :

1. Shobha Builders

2. Mantri

3. Concord Group


The brandguide table above concludes the Nitesh Estates SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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