Nitesh Estates SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 1629

SWOT analysis of Nitesh Estates analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nitesh Estates is one of the leading brands in the real estate and construction sector. The table below also lists the top Nitesh Estates competitors and elaborates Nitesh Estates segmentation, targeting, positioning & USP.

Nitesh Estates

Parent Company

Nitesh Group


Development of residential and commercial property i.e. Homes, Hotels, Office Buildings and Shopping Malls


Real Estate and Construction

Tagline/ Slogan

Expect more


Best quality buildings

Nitesh Estates STP


Peoples from tier I cities

Target Group

Middle to High income group people


Sophisticated, luxurious products

Nitesh Estates SWOT Analysis


1. Got the CNBC Award CNBC AWAAZ, CRISIL, CREDAI Real Estate Awards.

2. Increasing brand presence and strength.

3.Well organized management and IT system

4. Prooven track record of quality and commitment.

5. Diversified portfolio of the company


Here are the weaknesses in the Nitesh Estates SWOT Analysis:

1. Not geographically diversified

2. Strict govt regulations and fluctuating market means inefficient operations


Following are the Opportunities in Nitesh Estates SWOT Analysis:

1. Opportunities of growth in other metro cities in India like Pune, Mumbai.NCR Delhi.

2. Increasing disposable income of population of India

3. Rapid rate of urbanization will help to increase the demand


The threats in the SWOT Analysis of Nitesh Estates are as mentioned:

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4. Risks related with title of land and joint development partners

5. Immense competition

Nitesh Estates Competition


Below are the top 3 Nitesh Estates competitors:

1. Shobha Builders

2. Mantri

3. Concord Group

The brandguide table above concludes the Nitesh Estates SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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