Mantri Realty Ltd SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2281

SWOT Analysis of Mantri Realty Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mantri Realty Ltd

Parent Company

Mantri Realty


Development and sale of Residential, Commercial, IT parks and SEZs.


Real Estate

Tagline/ Slogan

Turning dreams into reality


Provide innovative design, investment value, and matchless quality.



People in the tier I cities looking for affordable and luxury homes

Target Group

Upper middle class and higher income group


high quality living and working spaces

SWOT Analysis


1. Geographically diversified, present in Maharashtra, TN,MP,AP, Karnataka.

2. Well diversified portfolio in Real Estate

3. Strong diversified growth

4.Strong Financial condition

5. Years of strong experience


1. Strong competition means it has a small market share compared to industry leaders

2. Govt policies and market conditions exert pressure leading to inefficient operations


1. Opportunities of growth in other metro cities in India like Pune, Mumbai.

2.Opportunities for growth in rent, leasing business

3. International projects to increase brand and reach


1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation




2. Runwal Group

3.Nirmal lifestyle

The table above concludes the Mantri Realty Ltd SWOT analysis along with its marketing and brand parameters.


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