Mantri Realty Ltd SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2878

SWOT Analysis of Mantri Realty Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mantri Realty Ltd

Parent Company

Mantri Realty


Development and sale of Residential, Commercial, IT parks and SEZs.


Real Estate and Construction

Tagline/ Slogan

Turning dreams into reality


Provide innovative design, investment value, and matchless quality.

Mantri Realty Ltd STP


People in the tier I cities looking for affordable and luxury homes

Target Group

Upper middle class and higher income group


high quality living and working spaces

Mantri Realty Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mantri Realty Ltd. Strengths are:

1. Geographically diversified, present in Maharashtra, TN,MP,AP, Karnataka.

2. Well diversified portfolio in Real Estate

3. Strong diversified growth

4.Strong Financial condition

5. Years of strong experience


Here are the weaknesses of Mantri Realty Ltd :

1. Strong competition means it has a small market share compared to industry leaders

2. Govt policies and market conditions exert pressure leading to inefficient operations


Following are the Opportunities of Mantri Realty Ltd :

1. Opportunities of growth in other metro cities in India like Pune, Mumbai.

2.Opportunities for growth in rent, leasing business

3. International projects to increase brand and reach


The threats of Mantri Realty Ltd are as mentioned :

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

Mantri Realty Ltd Competition


Below are the 3 main Mantri Realty Ltd competitors :


2. Runwal Group

3.Nirmal lifestyle

The brandguide table above concludes the Mantri Realty Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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