PS Group SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2350

SWOT analysis of PS Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In PS Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PS Group to benchmark its business & performance as compared to the competitors and industry. PS Group is one of the leading brands in the real estate and construction sector. The table below also lists the top PS Group competitors and elaborates PS Group market segmentation, target group, positioning & Unique Selling Proposition (USP).

PS Group SWOT, Competitors, Marketing STP & Brand analysis Table
PS Group Brand Analysis
Parent Company

PS group

Category

Commercial and residential, retail property development & sale.

Sector

Real Estate and Construction

Tagline/ Slogan

Developing property, building homes

USP

World class infrastructure at affordable  house

PS Group STP
Segment

Customers in cities seeking apartments and residential complexes

Target Group

Lower middle to upper class income group

Positioning

Affordable property

PS Group SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PS Group. Strengths are:

1. More focused branding strategy.

2.Development through Joint venture with  Strong strategy

3. Gradual increase in financial strength of the company.

4. Got International property award

5. Good number of projects in the pipeline

Weaknesses

Here are the weaknesses in the PS Group SWOT Analysis:

1. Only present in Kolkata, Coimbatore and Chennai need geographical diversified portfolio for its development

2. Bigger realestate players commanding the market with major projects

Opportunities

Following are the Opportunities in PS Group SWOT Analysis:

1. Opportunities for growth in north and south India

2.Opportunities for growth in rent, leasing business

3. International expansion to boost revenue

Threats

The threats in the SWOT Analysis of PS Group are as mentioned:

1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition

PS Group Competition
Competitors

Below are the top 4 PS Group competitors:

1. Belani Group

2. Diamond Group

3. Eden Group

4. Ambuja Realty

The brandguide table above concludes the PS Group SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PS Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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