PS Group SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2000

SWOT Analysis of PS Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PS Group

Parent Company

PS group


Commercial and residential, retail property development & sale.


Real Estate and Construction

Tagline/ Slogan

Developing property, building homes


World class infrastructure at affordable  house

PS Group STP


Customers in cities seeking apartments and residential complexes

Target Group

Lower middle to upper class income group


Affordable property

PS Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PS Group :

1. More focused branding strategy.

2.Development through Joint venture with  Strong strategy

3. Gradual increase in financial strength of the company.

4. Got International property award

5. Good number of projects in the pipeline


1. Only present in Kolkata, Coimbatore and Chennai need geographical diversified portfolio for its development

2. Bigger realestate players commanding the market with major projects


1. Opportunities for growth in north and south India

2.Opportunities for growth in rent, leasing business

3. International expansion to boost revenue


1.  Extensive regulation include various Environmental laws regulation , which may be more stringent in near future

2. Changing and downturn in Economic condition of the country

3. Rising inflation

4.Immense competition

PS Group Competition


Below are the 4 main PS Group competitors :

1. Belani Group

2. Diamond Group

3. Eden Group

4. Ambuja Realty

The brandguide table above concludes the PS Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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