Unibail Rodamco SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2125

SWOT Analysis of Unibail Rodamco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unibail Rodamco

Parent Company

Unibail Rodamco


Development, investment and management activities in categories such as shopping centres, office buildings, convention and exhibition venues


Real Estate and Construction

Tagline/ Slogan

Leading listed real estate company


Unique and attractive offering

Unibail Rodamco STP


Cities across Europe

Target Group

Corporates and industries


Rare, unique and unrivalled assets

Unibail Rodamco SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Unibail Rodamco :

1. Largest commercial real estate company in Europe
2. Well diversified portfolio of products and activities
3. Maintains strong relationships with its tenants, customers, suppliers, financial partners and local communities
4. Limited exposure to development risks


1. Relatively new in the sector hence less experience

2. Market share growth is challenging owing to intensity of competition


1.Emergence of new concepts such as open air shopping centres
2.Possible acquisitions/ joint ventures


1.Economic downturn and recession can affect business operations
2.Fluctuating interest rates

3. Unfavorable govt policies

Unibail Rodamco Competition


Below are the 3 main Unibail Rodamco competitors :

3.Land Securities Group

The brandguide table above concludes the Unibail Rodamco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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