Unibail Rodamco SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 2033
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SWOT Analysis of Unibail Rodamco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unibail Rodamco

Parent Company

Unibail Rodamco

Category

Development, investment and management activities in categories such as shopping centres, office buildings, convention and exhibition venues

Sector

Real Estate and Construction

Tagline/ Slogan

Leading listed real estate company

USP

Unique and attractive offering

Unibail Rodamco STP

Segment

Cities across Europe

Target Group

Corporates and industries

Positioning

Rare, unique and unrivalled assets

Unibail Rodamco SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Unibail Rodamco :

1. Largest commercial real estate company in Europe
2. Well diversified portfolio of products and activities
3. Maintains strong relationships with its tenants, customers, suppliers, financial partners and local communities
4. Limited exposure to development risks

Weaknesses

1. Relatively new in the sector hence less experience

2. Market share growth is challenging owing to intensity of competition

Opportunities

1.Emergence of new concepts such as open air shopping centres
2.Possible acquisitions/ joint ventures

Threats

1.Economic downturn and recession can affect business operations
2.Fluctuating interest rates

3. Unfavorable govt policies

Unibail Rodamco Competition

Competitors

Below are the 3 main Unibail Rodamco competitors :

1.Altarea
2.Klepierre
3.Land Securities Group


The brandguide table above concludes the Unibail Rodamco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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